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- Media Map
| Area：Guiyang | Type：Outdoors | Frequency：60 |
| Address：About 50 meters southwest of Datang Dongyuan Fortune Plaza, Guanshan East Road, Guanshanhu District | Format：led | Duration：15s |
| Location：Guiyang Yueran Plaza | Min Qty：1 | Operating Time：0-24o'clock |
| Size：20.352m(W) *11.134m(H) | Min Period：month |
Yueran Plaza is located at the intersection of Lincheng East Road and Changling North Road in Guanshanhu District, adjacent to Guiyang International Convention and Exhibition Center, CC PARK, Provincial Museum, Municipal Administrative Center and a number of high-end residential areas, with an average daily flow of more than 250,000 people
LED screen is a city-level digital communication platform with the core landmark of the new urban area, high-definition giant screen and precise middle-class people as the core advantages, providing the brand with an efficient, high-quality and high-influence exposure stage On the main axis of Guiyang's westward development, lighting up the highlight moment of the brand, relying on the development potential energy, high-quality passenger flow structure and high-specification hardware configuration of the new urban center, to build a high-value communication platform with both broad coverage, accurate reach and brand empowerment
The large screen is not only a screen, but also a key interface connecting the brand and the city's new middle class, business elites and future consumption main forces
Located in the core business district of Guanshanhu District, the surrounding commercial atmosphere is strong, the flow of people is large, which can effectively cover surrounding residents, office people and visiting consumers, achieve accurate reach and support dynamic content display, and can be combined with special-shaped splicing technology to realize creative interaction with the architectural space, break the static limitations of traditional advertising, and enhance the audience's sense of participation and memory points
Located in the new financial core CBD of Guiyang City, in the Guanshanhu District, the area is surrounded by high-end industries and serves as the core zone for Guiyang's big data industry and digital economy development. It is adjacent to the Guiyang Municipal Government, International Convention Center, museums, exhibition halls, and other administrative institutions. The surrounding area is filled with office buildings, creating a strong business atmosphere. Nearby, high-end residential communities such as Midea Lincheng Times are concentrated, attracting high-income, high-spending residents.
With its prime location in the financial city CBD, precise reach to high-net-worth individuals, and all-day traffic access, it has become an important outdoor media choice for brands entering the Guiyang market and enhancing regional influence. It is particularly suitable for brand promotion and marketing communication for high-end brands, financial institutions, and family-oriented products.
Its ultra-large high-definition displays, precise reach to high-net-worth individuals, and all-day traffic make it a highly competitive outdoor advertising medium in Guanshanhu District, Guiyang. As the facade media of Midea Yueran Plaza, it has become one of the district's iconic buildings, enhancing brand image endorsement.
As an emerging affluent area in Guiyang, residents' average income is 30% higher than the city average, with strong consumption willingness, making it an important outdoor media choice for brands entering the Guiyang market and boosting regional influence. It is particularly suitable for brand promotion and marketing for high-end brands, financial institutions, and family-oriented products, offering high investment returns and significant commercial value.
As a scarce outdoor digital media asset in the core business circle of Guanshanhu District, its investment value lies not only in high-traffic exposure and premium audience coverage but also in its position along the city's main development axis, a mature commercial ecosystem, and long-term stable operational potential.
