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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：Building 10, Courtyard 101, East Majia Fort Road, Beijing | Format：led | Duration：15s |
| Location：Yintai Department Store (Beijing Dahongmen Branch) | Min Qty：1 | |
| Size：3.61m*2.22m=8.01㎡ | Min Period：2weeks |
LED media has become an important tool for shopping malls to attract foot traffic and enhance brand image. As a modern display platform in the core areas of malls, it is the ideal choice for brand promotion and event presentation, thanks to its advanced technology and prime location. With its unique locational advantage, advanced technical setup, and innovative interactive experience, it serves as an ideal platform for commercial display and brand promotion.
Upon entering the first floor of Beijing Yintai Department Store Dahongmen, the LED in the atrium effortlessly catches the eye without feeling intrusive. On the contrary, it complements the window displays of brands such as Chow Tai Fook and Youngor, serving as a visual link that connects shopping scenes with the surrounding lifestyle atmosphere. It injects a blend of technology and warmth into this community-oriented department store.
The LED is perfectly positioned at the intersection of the main traffic flow in the atrium on the first floor, located at the center of the circular corridor. Whether it is customers entering from the main mall entrance, shoppers moving through the jewelry, clothing, and beauty sections, or visitors participating in atrium events or taking photos, the LED content is easily visible. This ensures clear visibility from various positions, without obstructing the sense of openness, while acting as an invisible hub that guides foot traffic and focuses attention, perfectly aligned with the friendly flow design of a community-oriented mall.
In the atrium area, the LED naturally captures attention without a sense of intrusion, harmonizing with the window displays of brands like Chow Tai Fook and Youngor. It becomes a visual link that connects shopping experiences with lifestyle ambiance, injecting both technological vibrancy and warmth into this community-focused department store.
Precisely targeting the communication pain points of community-focused department stores, with a core focus on being close to daily life, precise reach, and emotional resonance, it creates a unique advantage distinct from traditional commercial media. It serves as an effective bridge linking brands to community customers, reaching 30,000–50,000 highly engaged consumers daily, far exceeding mall media that rely primarily on transient foot traffic.
The core customer base of Intime's flagship stores is community families and nearby office workers aged 25–45. They value practicality, trust familiar contexts, and their purchasing decisions are easily influenced by surrounding information. The characteristics of LED media perfectly match these traits. This integration of content and context allows brand messages to become part of everyday life, improving memory retention by over 60% compared to simple advertising.
LED screens are the visual centerpiece of the mall, enhancing spatial experience while serving as an important tool for brand promotion and marketing. They create a richer shopping experience for customers and provide brands with a cost-effective display platform. With a combination of prime location, high traffic, stunning visual effects, and flexible communication, LED screens have evolved from being a single advertisement medium to a brand experience center and marketing conversion engine.
Located in the mall’s central atrium on the first floor, the screens are the first visual focus for visitors at the entrance, creating a strong impression—visitors see the screen before the store. They cover the key flow paths of shopping, dining, and entertainment, with a daily footfall of 50,000 and a stable weekly traffic of 153,000. Seamlessly connected to Jiaomen East Station of Metro Line 10, they bring a large volume of visitors to the mall daily, with peak holiday traffic surpassing 100,000 in a single day.
