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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：No. 1099 Xiangyin Road, Yangpu District | Format：led | Duration：15s |
| Location：Wujiaochang Puhe Shenghui | Min Qty：1 | Operating Time：0-24o'clock |
| Size：长9.36 X 高15.12m=141.52m2 | Min Period：week |
By continuously updating its content, it showcases the vitality and innovation of the Wujiaochang business district, making each advertising placement a part of the city's culture, rather than merely a means of commercial information transmission. It has also become an important carrier of urban cultural activities. For example, during the 'Play with Yangshupu' commercial brand events, LED screens rotate through feature event information to attract more citizen participation.
As a landmark digital media platform in the Wujiaochang business district, it has become a premium media vehicle for brand marketing due to its outstanding geographic location, precise audience targeting, and innovative content presentation. Located in the core area of Wujiaochang, one of the four sub-centers of Shanghai, it is seamlessly connected to Line 10 of the subway at Wujiaochang Station, with daily foot traffic consistently ranking first in the region.
By deeply integrating urban culture, consumer experience, and commercial value, the media has upgraded from a simple advertising carrier to a new urban cultural icon. It not only provides brands with a high-value exposure platform but also creates emotional value and social experiences for young consumers, truly achieving harmonious coexistence of commerce and culture in urban spaces. With the ongoing development of the Wujiaochang business district as an ACG-themed hub and the continuous expansion of consumer corridors for young audiences, the influence and commercial value of the Heshenghui LED media in Wujiaochang, Shanghai, will continue to rise, becoming a model of urban commercial and cultural integration in Shanghai.
Through the integration of commerce, culture, and technology, it has become an important node in the digital upgrade of the Wujiaochang business district. Its operational strategy provides a replicable IP traffic conversion model for other commercial complexes in Shanghai.
Wujiaochang, fully named Jiangwan-Wujiaochang, is one of Shanghai's four sub-central urban districts. Its southern area is one of Shanghai's top ten commercial centers, named for the intersection of five radiating avenues: Handan Road, Siping Road, Huangxing Road, Xiangyin Road, and Songhu Road. It echoes Xujiahui in the southwest of Shanghai's central city. With the continuous development of modern business facilities, transportation, and ecology, the region's overall advantages have been fully highlighted, making it one of the most prosperous areas in northern Shanghai and even the entire city.The media matrix is the core visual communication platform in Northern Shanghai's commercial landmarks. Relying on the operational strength and technological innovation of Hopson Commercial Group, it forms a three-dimensional layout of outdoor large screens, indoor interactive installations, and intelligent lighting, covering a daily footfall of 80,000. It is adjacent to Exit 5 of Wujiaochang Station on Metro Line 10, directly facing the core commercial area of Wujiaochang Square, and covers clusters of universities and the northern Shanghai CBD.The LED media matrix leverages technology to empower business, with content connecting the city as its core concept. Through the high exposure of outdoor screens, immersive interaction with smart trees, and energy-efficient AI lighting, it constructs a complete ecosystem of “communication - experience - conversion.” Its innovative practice not only provides brands with an efficient marketing platform but also serves as a dual-drive model for commercial governance in smart city construction.
