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- Media Map
| Area：Changsha | Type：Outdoors | Frequency：60 |
| Address：No. 848, Wuyi Avenue, Furong District | Format：led | Duration：15s |
| Location：China Banking and Insurance Regulatory Commission Tower | Min Qty：1 | |
| Size：14m(宽)x50m(高)=700㎡ | Min Period：week |
Located in the heart of Changsha, at the very center of the commercial district, with convenient transportation, towering buildings, and numerous shops, it holds an extremely important position in the old city. It is situated at the intersection of Huangxing Road and Wuyi Road. Its area extends north to the entrance of Zijin Street near Liaoyuan Cinema, south to Yaowang Street and Dongpailou as the boundary points, west to Hunan Theatre and the Municipal First Commercial Bureau, and east to the Provincial Supply and Marketing Cooperative. In addition, the square is surrounded by abundant historical and cultural resources such as Jia Yi's Former Residence and Sun Yat-sen Memorial Pavilion, making it one of the symbols of Changsha's ancient city. Wuyi Square is not only the geographical and geometric center of Changsha but also an important hub for commerce, culture, and tourism, with extremely high geographical and cultural value.
Located at 262 Jiefang West Road, Furong District, Changsha, adjacent to Exit 3 of Huangxing Square Station on Metro Line 1, and forming a synergistic effect with key commercial entities such as The Wharf IFC Mall and Pinghe Tang. The Wuyi business circle has an average daily foot traffic of over one million, with more than 60% from out-of-town tourists, creating a high-density exposure scenario. With its prime location, massive foot traffic, quality technical conditions, and significant commercial value, it is an outdoor advertising medium of high investment potential. The advertising effectiveness in this core business district is at a reasonable level, providing brands with high exposure and high conversion rates.
As a window to showcase Changsha's urban culture, it maintains long-term popularity, with advertising value consistently high. Placing advertisements in this high-traffic area can effectively enhance brand awareness, especially during holidays and special events. As a landmark advertising location in Changsha's core business district, it can significantly increase brand recognition, particularly on holidays and weekends.
The large screen on the Silver and Insurance Regulatory Commission Building at May First Square, leveraging its prime location, technological advantages, precise audience targeting, and multi-scenario interaction capabilities, has become a benchmark media platform for brands to achieve both brand awareness and marketing effectiveness in Changsha and even Central China. Whether it is international brands seeking high-end exposure or regional companies focusing on the local market, this screen allows maximum communication value to be realized.Located on the exterior wall of the Silver and Insurance Regulatory Commission Building at 848 Wuyi Avenue, Furong District, Changsha, Hunan Province, it sits at the northeast corner of the core business district of May First Square, adjacent to Exit 6D of Wuyi Square Station on Metro Line 1. It is one of the iconic outdoor media spots in the heart of Changsha. Operated by Hunan Huatian Media Co., Ltd., it leverages the business district's daily foot traffic of over 800,000 people and the city's popularity as a social media hotspot to serve as a high-quality platform for brands seeking high exposure and strong interaction.Located only 280 meters from the interchange station of Metro Lines 1 and 2 at Wuyi Square Station, with a daily metro passenger flow exceeding 500,000, its location immediately outside the station ensures near 100% ad reach. Additionally, the screen is positioned at the intersection of Wuyi Avenue and Huangxing Road, a main thoroughfare with over 500,000 vehicles daily. During stoplight waiting periods, the average duration that a single advertisement is visible exceeds 30 seconds, far surpassing ordinary outdoor media’s fleeting exposure.Adjacent to historic and cultural streets such as Pozi Street and Taiping Street, and forming a cultural tourism consumption loop with attractions like Du Fu Jiang Pavilion and Orange Isle, the area experiences daily foot traffic exceeding one million during holidays, attracting numerous tourists from both within and outside the province, making it a showcase window for brands targeting the national market.
