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- Media Map
| Area：Changsha | Type：Outdoors | Frequency：60 |
| Address：No. 188, Jiefang West Road, Furong District | Format：led | Duration：15s |
| Location：Guojin Center, at the intersection of Jiefang West Road and Huangxing South Road | Min Qty：1 | Operating Time：0-24o'clock |
| Size：12.8m*38.8m | Min Period：week |
The large outdoor billboard is cleverly designed and perfectly integrates with the building's exterior, providing an excellent display platform for brands and becoming a part of Changsha's urban culture. It is adjacent to Huangxing Road Pedestrian Street and seamlessly connected to Changsha Metro Lines 1 and 2, attracting a large number of tourists and residents daily, making it one of the most influential outdoor billboards in Changsha.Located in the core area of the Wuyi commercial district, directly opposite the entrance to Huangxing Road Pedestrian Street and the popular zebra crosswalk, it is seamlessly connected to Exit 4 of Wuyi Square Station on Metro Lines 1 and 2. The daily pedestrian flow in this area is stable at 600,000 people, with peak holiday traffic exceeding 1 million, and vehicle flow surpassing 500,000 vehicles. As the core façade carrier of Hunan's tallest building, IFS, it covers 80% of the commercial district’s consumer traffic routes and forms a cluster effect with high-end commercial entities such as IFC and Wangfujing.Leveraging its prime location, technological innovation, precise interactivity, and full-matrix coordination, it redefines the value boundaries of outdoor media. Its core advantages are not only reflected in current communication effectiveness but also in continuously leading the digital upgrade of urban public spaces through AI empowerment and scenario-based operations.IFS itself hosts more than 370 international luxury brands, a cluster of super five-star hotels, and Grade-A office buildings. The average daily consumer spending exceeds 2,000 yuan, with the consumer group ranking first in Central China. The BLED large screen covers 80% of the commercial district’s consumer traffic routes and forms a closed loop of traffic, consumption, and repeated purchases with commercial entities such as IFC and Wangfujing.
As a core component of the outdoor billboard matrix in the May 1st commercial area, it is not an isolated advertising medium, but a digital communication hub deeply embedded in the city's commercial fabric. Represented by the dual giant screens at the Southwest Entrance and the interactive screens at the South Square, these outdoor billboards leverage precise control over traffic, technology, and scenarios to form competitive advantages that ordinary outdoor media can hardly replicate. As the digital emblem of Changsha, the World Media Arts Capital, this set of outdoor billboards has long surpassed mere advertising functionality. It not only carries brand campaigns for luxury goods such as Rimowa but also serves as a platform for showcasing city cultural activities, and connects with citizens emotionally through UGC interactions. This integration of commercial value and public attribute truly makes outdoor billboards the eyes of the city, which is their core and hardest-to-replicate advantage.The dual giant screens at the Southwest Entrance are located at the golden cross-axis formed by the intersection of Huangxing Middle Road and Jiefang West Road, making it the traffic heart of the May 1st commercial area. The unique curved canopy design enables these outdoor billboards to vertically cover both main roads with no visual blind spots within 500 meters. Whether it is the daily pedestrian flow of 800,000 exiting passengers at May 1st Square Station on Metro Lines 1 and 2, the 600,000 daily foot traffic on Huangxing Road Pedestrian Street, or the consumer crowd surging on Jiefang West Road at night, all can be accurately captured.
