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- Media Map
| Area：Wuhan | Type：Outdoors | Frequency：60 |
| Address：No. 66, Yinheli, Changqing Street, Jianghan District | Format：led | Duration：15s |
| Location：Ouyada Plaza | Min Qty：1 | |
| Size：32.96m(W)X18.56m(H) = 611㎡ | Min Period：week |
The consumer group reached by the LED large screen mainly consists of young people aged 20 to 35. They pursue fashion, love life, and are the ideal audience for brands. The broadcast schedule of the large screen is arranged appropriately to ensure maximum effect during peak traffic times. Compared with traditional advertising formats, LED large screens are more interactive and can better attract the audience's attention.The LED large screen at Wuhan Hankou Ouyada Plaza is an important outdoor advertising medium located in the core business district of Jianghan District, Wuhan, and is operated and managed by the Ouyada Group. As an outdoor advertising medium in the city's core business district, it is mainly used for commercial brand promotion and product marketing, as well as for promotional activities, holiday celebrations, and other commercial events. This LED large screen, as an important advertising platform in the Hankou business district, not only provides commercial brands with a high-quality display platform but also serves as an important window for promoting the city's image.With its superior geographic location, advanced technical specifications, and professional operational management, this LED large screen has become a key choice in Wuhan's outdoor advertising market, providing brands with an excellent platform for promotion. As a traditional commercial center, it maintains stable foot traffic regardless of season or holidays and supports various forms of advertising, including brand promotion, product marketing, and event announcements.Located in the core area of Hankou, Jiang'an District, near Hankou Railway Station, this prime advertising position occupies the most valuable location within the Second Ring Road—home to the district’s political, economic, cultural, and transportation centers. It is adjacent to the Wangjiadun East CBD Central Business District, Jinjia Station, Dongxihu, Hanxi, and other areas, with daily foot and vehicle traffic exceeding one million people.
As the core media of a transportation hub, large screens are naturally suitable for brands that require high-frequency exposure, such as fast-moving consumer goods, automobiles, and tourism. For example, automotive brands like Porsche and BMW have previously advertised new car launches here, leveraging the heavy traffic to achieve precise reach. The screens support rich media formats such as HD video and animation and can be updated in real-time to coincide with holiday promotions and brand activities.Eurasia Plaza, where the screens are located, has a total commercial area of 120,000 square meters, integrating home furnishings, building materials, dining, and leisure. Brand advertising can be linked with offline activities within the mall, such as guiding consumers via the screen to visit the store for an in-person experience, creating a closed loop of online and offline traffic. Additionally, the nearby Hankou Railway Station subway station further expands the advertisement's reach, forming a comprehensive cross-communication ecosystem between transportation and commerce.Hankou Railway Station, where the screens are located, is a core transportation hub in Central China, covering an average of over 800,000 travelers daily. Traffic density ranks among the highest in Wuhan. Its reach not only includes railway passengers but also seamlessly connects to high-end commercial areas such as Wuhan Tianjie and the CBD business district via Metro Line 10, forming an integrated network for transportation and commercial communication.By leveraging its triple advantages of transportation hub, home furnishing scene, and smart technology, the screens build a media ecosystem with wide coverage, strong interaction, and deep influence. Whether it is high-frequency exposure for fast-moving consumer goods, scenario marketing for home brands, or multi-dimensional city image promotion, the screens can maximize advertising value for advertisers through precise resource allocation and innovative content design.
