- Photos
- Specs
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- Media Map
| Area：Wuhan | Type：Outdoors | Frequency：60 |
| Address：No. 549, Jiefang Avenue, Jianghan District | Format：led | Duration：15s |
| Location：Genesis Tower | Min Qty：1 | |
| Size：23m(W)X10m(H) = 230㎡ | Min Period：week |
The large screen has a very high-quality audience, mainly targeting young and fashionable people aged 20-35, who have strong purchasing power and brand awareness. The LED screen at Wuhan Hankou Wuguang Genesis Building can precisely reach this group, making advertising more effective. At the same time, high-end malls such as New World Department Store and Wuhan Plaza surround the business district, creating a strong commercial atmosphere. The large screen advertising works synergistically with the surrounding businesses. The scarcity of the LED screen at Hankou Wuguang Genesis Building is also part of its value. High-quality LED screen resources in the Wuguang business district are limited, and the Genesis Building's screen has a superior location and a wide view. It is a rare prime advertising spot, offering a high-value display platform that enables brands to stand out in Wuhan’s core business district. Located at the heart of Wuhan Wuguang business district, adjacent to high-end commercial complexes such as Wuhan Plaza and Hang Lung Plaza, it sees a daily foot traffic of over 300,000, peaking at 500,000 during holidays, creating a naturally high-exposure environment. It covers main roads such as Zhongshan Avenue and Jiefang Avenue, with densely packed office buildings around, reaching both commuter and business traffic. There are only 2-3 LED resources of the same grade in the business district, making the media highly exclusive. The LED large screen at Genesis Building in Wuguang business district is a top-tier outdoor media landmark in Central China. Relying on its prime location, ultra-high-definition display, and precise communication capability, it has become a core medium for brand exposure and city image promotion. The large screen is located at the intersection of Jiefang Avenue and Wansongyuan Road in Hankou, part of Wuhan’s golden cross-axis core business district, adjacent to high-end commercial centers such as Wuhan International Plaza, Hang Lung Plaza, and K11, forming a golden triangle consumption cluster.
This location is situated on the wall of Gongmao Home Appliances at Genesis Plaza, opposite Wuhan Plaza. Wuhan Plaza is the largest and most upscale commercial center in Central China. The surrounding area is clustered with a large number of high-end office buildings and hosts major commercial landmarks including the International Exhibition Center, Wuhan Plaza, International Square, New World Department Store, World Trade Plaza, Wuzhan Shopping Center, SOGO Department Store, Gome Appliances, Suning Appliances, Gongmao Home Appliances, Zhongbai Warehouse, Foreign Languages School, Union Hospital, and Zhongshan Park. It covers the most affluent consumer groups in Wuhan City and Hubei Province, with a daily footfall exceeding 1 million people.
As the top commercial district in Central China, the Wuguang business area gathers high-end commercial entities such as Hang Lung Plaza and Wuhan International Plaza. First-tier brands like LV and Hermès have established stores here. The annual sales of GUCCI in a single store in this area can exceed 200 million yuan. The LED screen is positioned at the core visual area of this high-end consumer cluster. Among the daily traffic of 2 million people and vehicles, 70% are customers capable of luxury spending. During holiday peaks, the number can exceed 5 million, precisely reaching high-end shoppers coming from surrounding cities. This combination of dense traffic and high-quality audience ensures that each display on the LED screen can reach real potential consumers.
The screen simultaneously broadcasts discount information, guiding foot traffic directly into the mall. After the new product launch at Hang Lung Plaza, exciting highlights are immediately looped on the LED screen, extending the event's heat. This closed loop of LED screen-led traffic - offline experience - consumption conversion makes the advertising effect perceptible and measurable. Some home appliance brands have previously used the LED screen to promote trade-in subsidies, directly boosting traffic to nearby stores by 30%.
