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| Area：Wuhan | Type：Outdoors | Frequency：60 |
| Address：Southwest direction of the intersection of Hongshan District West Road and Gaoxin Second Road. | Format：led | Duration：15s |
| Location：Optics Valley Heaven Walking Street Inner Street | Min Qty：1 | |
| Size：5.92m(W)X16.96m(H) = 100.4㎡ | Min Period：week |
In the consumption ecosystem of the Optics Valley business district, the audience for the LED screens in Walmart's inner street primarily includes students from nearby universities, employees of tech companies, and family consumers, who possess high spending power and brand awareness, making them ideal targets for brand marketing. The precise placement of LED screens facilitates easier reception and memorization of brand messages by consumers, creating a lasting brand impression
As the Optics Valley business district continues to develop, the value of the LED screens inside Walmart's inner streets will become increasingly prominent. These screens are not only a window for brand showcases but also a bridge connecting brands with consumers, injecting new vitality into Wuhan's sci-tech commercial ecosystem. Choosing the LED screens inside Walmart's inner streets means embracing shared growth with the future of the Optics Valley business district. With their precise audience targeting and high advertising conversion rates, they are becoming the preferred choice for brands in marketing within the Optics Valley business district
The Optics Valley business district is a bustling area in Wuhan, featuring a concentration of supermarkets, banks, and distinctive architecture with high pedestrian traffic, making it ideal for brand advertising. The primary focus is brand advertising, which may include promotional activities and cultural campaigns, targeting both family and young demographics. This area boasts prime location, mature technology, and a clear revenue model, with high potential for advertising conversions
The large screen is located at the Wal Mart entrance of Optics Valley Earth, the core commercial hub of Donghu High-Tech Zone. As a key node in the pedestrian flow of the Optics Valley shopping district, it leverages Wal Mart's daily customer base of over 300,000 visitors, creating a synergistic effect with Optics Valley Earth's 882,000-square-meter commercial space. This screen serves as a premium medium for brands to precisely engage household consumption scenarios
Located in the core commercial hub of Optics Valley—Optics Valley World, the Wal Mart import and export area is situated at the heart of Donghu High-Tech Zone. As a large-scale commercial project, it primarily features department stores, supermarkets, and shopping walkways, with a total commercial area of 882,000 square meters. Surrounded by the headquarters bases of Bank of China, Bank of Communications, and Hanking Bank in Central China, it is separated by a road from Optics Valley Software Park. The vicinity boasts numerous upscale residential communities, hosting approximately 600,000 permanent residents. With nearly 50 universities nearby, the area is home to around 500,000 students and 300,000 researchers, making it the most densely populated zone for high-income, highly-educated, and high-skilled individuals in Donghu High-Tech Zone
Located in the connecting passage between Phase 1 of Guanggu Tian Di and Wal Mart, adjacent to the Guanggu Software Park, it is home to over 50,000 technology professionals and headquarters of enterprises such as Huawei and Xiaomi, forming an office-consumer loop. Within a 3-kilometer radius, it serves 600,000 high-end residents, 500,000 university faculty and students, and 300,000 researchers, with the "three high" demographic accounting for over 70%
With its unique positioning as a household consumption entry point, it has become the golden medium for precisely reaching household consumption decisions in the Optics Valley commercial district. Located at the core traffic flow of the Walmart entrance and exit, this screen reaches over 300,000 high-quality daily visitors, forming a synergistic effect with Walmart's 882,000-square-meter commercial space. It possesses three core advantages: scenario-based consumption triggers, precise targeting of household consumption, and diverse media integration capabilities. Compared to other large screens in Optics Valley, it delivers a 20-30% higher ROI, making it a strategic stronghold for brands to capture the household consumption market
With its unique positioning in household consumption, high-precision audience coverage, scenario-based marketing synergy, and data-driven performance advantages, it has become an irreplaceable high-conversion media in the Optics Valley commercial district. For brand owners, this screen is not just an advertising platform but also a marketing hub connecting online and offline channels, effectively shortening the conversion path and enhancing investment returns
