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| Area：Guangzhou | Type：Outdoors | Frequency：60 |
| Address：Kangwang Road in Liwan District, Shangxiajiu Pedestrian Street | Format：led | Duration：15s |
| Location：Liwan District Shangxiajiu Pedestrian Street Archway | Min Qty：1 | |
| Size：21.3m宽×8.1m高=172.53㎡ | Min Period：week |
Under the arch, citizens stop in front of the LED screen to take photos and share, allowing the brand to genuinely intertwine with the vibrant atmosphere of Guangzhou. With each flicker of light, the LED screen narrates the changes of the old streets, carrying the lingering charm of Cantonese tea houses and reflecting the vitality of new consumption. The high exposure rate of the LED screen transforms advertising from mere information delivery into a natural breath of urban life.The Shangxiajiu Pedestrian Street is located in the southern part of Liwan District in Guangzhou, stretching 1,237 meters from Shangjiu Road in the east to Dishi Road in the west. It is one of Guangzhou's three major traditional bustling commercial centers, with an average daily foot traffic of 600,000 people. The pedestrian street is marked by continuous arcaded buildings that blend Lingnan style with modern commerce, forming a unique Xiguan cultural landscape.As the digital facade of the pedestrian street entrance, the LED screen, along with the arcades and sculptures, creates a check-in point for tourists, especially highlighted by its nighttime lighting effects. This LED screen has become the core medium for commercial promotion in Shangxiajiu due to its high traffic, cultural integration, and technological potential, which may further empower the business district's economy through smart upgrades in the future. Its core advantages lie in high traffic scenes, cultural empowerment, and potential for technological upgrades, making it particularly suitable for brands seeking resonance with local culture. If naked-eye 3D or interactive technology is introduced in the future, its commercial value will further increase.This media is situated at the intersection of Kangwang Road and Shangxiajiu, with the LED screen facing the central square of Shangxiajiu Pedestrian Street, presenting a vertical view with the vehicle flow of the underground Kangwang Road tunnel. The pedestrian and vehicle flows share this golden intersection in Guangzhou's Liwan Xiguan business circle. The building that houses the LED screen is the iconic arch of Shangxiajiu Pedestrian Street, serving as the visual focal point of the central square and directly facing the vast consumer foot traffic.
The LED screen at the Shangxiajiu Pedestrian Street archway, with its irreplaceable location advantages, the integration of traditional and modern technological characteristics, and a culturally empowered operational model, has become a super carrier for the dissemination of Lingnan culture and the enhancement of brand value. It covers an average of 700,000 people daily, supports high-definition dynamic displays, and deeply binds urban IPs, making it a vital area for brands competing in the cultural consumption market of the Guangdong-Hong Kong-Macao Greater Bay Area. This screen is located above the iconic archway at the intersection of Kangwang Road and Shangxiajiu Pedestrian Street in Liwan District, directly across from professional business circles such as Hualin Jade City and the Shisanhang Clothing Market. It forms the West Side Cultural Golden Triangle with Sofitel and Yongqingfang, positioned on the western wing of Guangzhou's traditional central axis, serving as an important node connecting the old Yuexiu area with the Zhujiang New Town CBD. It covers an average of 400,000 pedestrian flows and 300,000 vehicular flows daily, with tourists accounting for over 60% and reaching over 180 million people annually.Adjacent to the Longshou Road Station on Metro Line 1 and the planned Rainbow Bridge Station on Metro Line 11, with over 20 surrounding bus routes, it creates a composite transportation system of subway, bus, and self-driving. The traffic and pedestrian flow from the Kangwang Road tunnel intersect here, providing a kilometer-level visibility of the LED screen above the tunnel entrance, making it the first visual landscape for drivers entering the Xiguan business district.With an average daily reach of 700,000 people, intelligent interactive technology deeply integrated with Lingnan culture, and backing from a government-level project, it has established a significant competitive barrier in Guangzhou's outdoor media market. For brands, this screen serves not only as a physical platform for advertising but also as a bridge for cultural communication, a window into the city’s image, and an engine for consumer conversion, embodying both commercial value and social value.
