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- Media Map
| Area：Changsha | Type：Outdoors | Frequency：180 |
| Address：No. 57, Yuelu Avenue, Yuelu District | Format：led | Duration：15s |
| Location：Yinpenling Wanda Plaza Atrium Sightseeing Ladder | Min Qty：1 | |
| Size：5（宽）×11（高） | Min Period：week |
The LED media system of Yinpenling Wanda Plaza takes "technology-enabled business scenes" as the core, and builds a competitive advantage that is different from traditional advertising forms through precise positioning, scene innovation and ecological collaboration
The mall deployed LED screens in high-traffic areas such as atrium domes, main aisle columns and store windows, with an average daily exposure of more than 150,000 people. For example, the atrium circular giant screen attracts young customers with urban cultural IP, the AR navigation screen in the main channel strengthens functional information transmission, and the interactive LED screen in the store window is embedded with the product try-on function
The LED facilities of the shopping mall have participated in the light show of the centenary of the founding of the Communist Party of China, and the red light show has been linked with landmarks such as Changsha Three Halls and One Hall, Yinpenling Bridge, etc., and the LED facilities of the shopping mall have formed a scene linkage with shopping, catering and other formats to enhance the commercial atmosphere
As the core commercial complex of Hexi business district, Yinpenling Wanda Plaza has formed a unique communication value with its scenario-based layout, intelligent technology application and diversified content ecology. Yinpenling Wanda Plaza is located at the intersection of Yinpen Road and Yuelu Avenue in Yuelu District, with a commercial area of 122,000 square meters, covering 600,000 permanent residents within three kilometers and radiating more than 1 million consumer groups within five kilometers. Its LED media layout focuses on household consumption flow
Compared with the outdoor large screen in the Wuyi business district, the CPM of Yinpenling Wanda indoor screen is as low as 25-40 yuan, and the matching degree between the coverage population and the family consumption scene is higher
Located in the core atrium of the mall, facing the main escalator and catering gathering area, the screen is linked with the Wanda smart shopping mall system, which can display data such as the consumption ranking of members of the "Today's Hot Selling List" in real time, which not only provides consumers with shopping reference, but also encourages brands to increase their investment
The core value of LED media in Yinpenling Wanda Plaza shopping mall lies in its first-mover advantage of accurate coverage of Hexi family consumption scenarios and intelligent operation, compared with the "traffic highland" attribute of the Wuyi business district, it pays more attention to in-depth scene penetration and emotional connection, for brands, choosing to place here can not only obtain cost-effective traffic, but also use the regional influence of the mall to achieve a leap from "product promotion" to "brand
The shopping mall is close to Liugoulong Station of Metro Line 4 and Line 6, with an average daily rail transit passenger flow of more than 80,000 people, and the subway channel screen plays shopping mall promotional information to guide passengers directly to the consumption area, which is essentially the comprehensive result of the accurate deconstruction of family consumption scenarios, continuous investment in technological innovation and in-depth precipitation of regional operations
As the core carrier of commercial space digitalization, it has become a hot spot for investors with its high traffic coverage, technology empowerment and ecological collaboration capabilities, and its investment value is not only reflected in short-term advertising revenue, but also in the in-depth leverage of commercial operation efficiency and long-term brand value
