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| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：No. 1001, Yuhangtang Road, West Lake District | Format：led | Duration：15s |
| Location：Atrium of Longhu Xixitianjie shopping mall | Min Qty：1 | |
| Size：8 （宽）×5（高） | Min Period：week |
For example, in the central atrium of Tianjie MALL, the ultra-high-definition curved LED screen displays the ecological image of Xixi Wetland and the innovative dynamics of Alibaba Park in real time, creating an immersive atmosphere of "science and technology and nature" for consumers
In the commercial ecology of Hangzhou Longhu Xixitianjie, it is not only a tool for visual communication, but also the core carrier of smart business district operation. As the commercial hub of the Chengxi Science and Technology Innovation Corridor, its LED layout is deeply embedded in the TOD three-dimensional transportation system and multiple business scenarios, forming a differentiated advantage of "scene linkage and data-driven"
The circular curved screen in the atrium of Tianjie MALL integrates the ecological aesthetics of Xixi Wetland with the scientific and technological narrative of Alibaba Park through high-resolution dynamic images, and consumers can feel the dual immersion of "nature and digital" between shopping
The modular LED screen of BLOCK block breaks through the boundaries of traditional advertising, fits the building façade through flexible splicing technology, analyzes the heat map of the flow of people in real time combined with AI algorithms, and dynamically adjusts the content strategy to achieve accurate reach of "thousands of people and thousands of faces"
As a shopping center in the west of the city, LED advertising has formed a linkage with more than 300 brands to help the regional first store economy
Hangzhou Longhu Xixitianjie is the top of Jiangcun Station of Metro Line 5, close to Yuhangtang Road and Jiangcun Bus Terminal, forming a huge transportation hub system, convenient transportation makes the shopping mall more dense, and also facilitates consumers from different regions to come, further increasing the audience coverage of LED media
The media can update the display content at any time according to the needs of advertisers, whether it is new product releases, promotional activities or holiday promotions, etc., to deliver the latest information to consumers in a timely manner, this flexibility allows advertisers to better grasp market dynamics and consumer needs, adjust marketing strategies in a timely manner, and improve the timeliness and pertinence of advertising
As the core city in the east, the market demand is strong, and the consumption upgrading trend in the west sector of the city, where Xixi Tianjie is located, is significant, and the demand for high-exposure offline media by advertisers continues to grow
The layout of Longfor Xixi Tianjie is deeply embedded in the three core scenes of Jiangcun Station Exit of Metro Line 5, Tianjie MALL Atrium and BLOCK Block, forming a full-link reach of "transportation-business-culture", located in the direct connection channel of Jiangcun Station of Metro Line 5, with an average daily passenger flow of more than 100,000 people, of which 30% are employees of Alibaba Global Headquarters, Westlake University and other surrounding science and technology innovation enterprises and high-net-worth talents, with a natural "technology consumption" label
In the industrial pattern of Hangzhou West Science and Technology Innovation Corridor, the LED of Longfor Xixi Tianjie has surpassed the traditional media attributes and has become the "nerve ending" of the smart business district and the "traffic amplifier" of scientific and technological innovation resources
