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| Area：Chengdu | Type：Outdoors | Frequency：180 |
| Address：No. 6 Huayou Road, Chenghua District | Format：led | Duration：15s |
| Location：Wealth is another city atrium | Min Qty：1 | |
| Size：14（宽）×4（高） | Min Period：week |
Fortune Festival City is located in the Zhonghe area of Chengdu High-tech Zone, adjacent to Tianfu Software Park, Financial City East and other technology and financial core areas, with a stable daily flow of 180,000 people, surrounded by a large number of technology enterprise headquarters and financial institutions, LED screens can reach high-net-worth white-collar workers and corporate executives, carrying luxury goods, health technology and other high-premium brands
The location advantage of LED screens makes it a key node to connect the three major traffic pools of "technology, business and family", advertisers can achieve brand breaking through high-frequency exposure, and the surrounding improved residences are dense, and LED screens can accurately push parent-child education, family entertainment and other related content
The Chengdu Fortune Festival City project is located next to the first ring road, and it has built its own top business district in the north gate. The Fortune Festival City project is located on the side of the Fuqing overpass on the first ring road, relying on the mature community in the region, with the community shopping center as the core, integrating high-end office buildings and large-scale high-quality residential communities
For example, the hot pot brand plays the "Shu Flavor Story" short film through the screen, and simultaneously launches limited dishes to achieve online and offline traffic conversion
The practice of LED screens in Fortune Festival City reveals the deep logic of the digital upgrading of the city's emerging business districts When technology and humanities achieve a dynamic balance, LED screens are not only advertising carriers, but also become the communication medium and commercial value amplifier of urban cultural genes
Chengdu Fortune Festival City is located at No. 2, Section 2, Fuqing Road, Chenghua District, and the LED displays in its shopping mall may be distributed in conspicuous locations such as the main entrance of the mall, atrium, and the main passage of each floor
LED is an efficient advertising tool that can update content in real time and flexibly play various advertising information, such as the latest product information, promotional activities, brand image promotion, etc., and at the same time, it can also publish practical information such as shopping guide information, traffic tips, event arrangements, weather forecasts, etc., to help customers better understand the layout and services of shopping malls, and improve the shopping experience
Shopping malls can play brand image videos, corporate culture promotional videos and other content through LED screens to strengthen brand awareness and create a good brand image
The Chenghua Electronic University of Science and Technology area, where Fortune Festival City is located, is a traditional residential and commercial intensive area in Chengdu, with a permanent population of more than 500,000 and an average daily passenger flow of about 100,000 people in the shopping mall, close to Qianfeng Road Station of Metro Line 3/6, and the convenience of transportation further strengthens the radiation capacity, especially attracting white-collar workers, college students and other young groups with strong spending power, and the media can accurately reach this high-value customer group and provide advertisers with high-exposure scenarios
The investment value of LED media in Chengdu Fortune Festival Walk shopping mall can be comprehensively evaluated from multiple dimensions such as market demand, business environment, technology iteration, and policy support, combined with regional characteristics and industry trends
