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| Area：Chengdu | Type：Outdoors | Frequency：180 |
| Address：No. 518, Dayue Road, Wuhou District, Chengdu | Format：led | Duration：15s |
| Location：Joy City shopping mall atrium | Min Qty：1 | |
| Size：7.2（宽）×3.8（高） | Min Period：week |
For example, the ring LED screen at the top of the atrium uses 4K HDR technology to present dynamic pictures such as western Sichuan forest plate and Jinjiang night, through the linkage of light and shadow rhythm and spatial sound effects
The project is the first urban complex carefully built by COFCO Joy City in southwest China, and under the core connotation of inheriting the core connotation of the Joy City brand of "youth, fashion, trend and taste", its overall positioning is "JOYCITYJOYPARK is the first experiential recreational trendy shopping park in China"
The practice of LED screens in Chengdu Joy City reveals a deep proposition: when technology and humanities achieve a dynamic balance in commercial spaces, LED screens are no longer cold electronic devices, but become active organizations in the process of urban evolution
Located in the core business district of Dayue Road in Wuhou District, adjacent to the Sichuan-Tibet Interchange Station of Metro Line 3, radiating the surrounding high-end communities and business people, the average daily exposure of the 180-square-meter main screen of the LG floor sunken plaza is significant, and the average weekly flow of people exceeds 500,000
Merchants can change the display content at any time according to different promotional activities, brand image promotion or seasonal product promotion, which greatly improves the efficiency of marketing and can quickly respond to market changes to meet consumer needs
Different locations in the mall allow consumers to clearly see the screen content, wider audience coverage, and it has the characteristics of high brightness and high contrast, combined with excellent display technology, which can effectively attract consumers' attention
LED screens are an important carrier for shopping mall brand image display, shopping malls can use LED screens to play their own brand promotion videos, brand stories, etc., convey the brand concept and values of shopping malls to consumers, create a unique brand image, enhance brand awareness and reputation, and enhance consumers' recognition and loyalty to shopping mall brands
Chengdu Joy City is located in the core business district of Wuhou District, Chengdu, with a large average daily passenger flow, and the LED screen is installed in the traffic core of the shopping mall, which can effectively intercept and disseminate passenger flow, accurately convey information to target customer groups, and improve the efficiency and conversion rate of information dissemination
Chengdu Joy City is located in the core business district of Wuhou District, as the underlying asset of Joy City Commercial REIT, its location value is significant, the shopping mall is positioned as "young, fashionable, trendy, position", the core customer group is 18-35 years old emerging middle class and middle-class families, strong consumption power and high brand sensitivity, this high traffic and high consumption power customer group structure, for LED advertising space to provide a natural high exposure foundation
The core advantages of LED investment in Chengdu Joy City shopping mall are high traffic guarantee, stable operation, technical reliability and brand premium ability
Chengdu Joy City is located in the core area of Wuhou District, adjacent to the Financial City and Jiaozi Park business district, with an average daily flow of 200,000 people, and the LED screen is used as a high-exposure visual entrance, which can accurately cover the following high-net-worth people
