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Area:Chengdu | Type:Outdoors | Frequency:180 |
Address:No. 55, Guanghua North 3rd Road, Section 1, Guanghua Avenue, Qingyang District | Format:led | Duration:15s |
Location:Perennial Green Sheep Square Atrium | Min Qty:1 | |
Size:22(宽)×3(高) | Min Period:week |
The LED screen of Perennial Qingyang Plaza breaks through the boundaries of traditional commercial displays, reconstructs the interaction logic between people and space with "immersive narrative", and the 360° ring LED screen at the top of the main atrium presents dynamic pictures such as western Sichuan forest plate and Jinjiang night with 4K HDR technology, concretizing Chengdu's unique "park city" artistic conception
Located in a section of the core business district of Guanghua Avenue, adjacent to Zhongba Station of Metro Line 4, radiating the Zhongba business district and 50 high-end communities, with an average weekly flow of 480,000 people, Yonghui Supermarket in the mall has completed the upgrade of the "Fat Donglai Model", and converted 13,000 passengers on the opening day, driving the increase in LED advertising value
The LED system has become the core media platform for commercial promotion in Chengdu Chengxi through the triple empowerment of location advantages, display quality and consumption scenarios
Chengdu Perennial Qingyang Plaza is located in the core area of the western new city on the east side of Guanghua Avenue in Qingyang District, radiating the "Guanghua-Jinsha Sun City-Xincheng West" business district, with a permanent population of about 240,000 people, covering many high-level and high-consumption power people; The fast-paced, comprehensive upgrading and construction, and the rise of the residential index all testify to the huge consumption potential of the area
Located on the wall of Perennial Qingyang Square on the main road of Guanghua Avenue, the location is a traffic artery, the traffic flow and the flow of people is huge, and the advertising space is facing the direction of Guanghua Avenue out of the city, which can cover many high-level, high-spending people, the advertising environment is simple, and the arrival rate is extremely high
Through remote intelligent control for real-time content updates, advertisers can flexibly adjust the displayed information according to different time periods, promotional activities, target audiences and other factors to achieve accurate marketing promotion
The LED screen in the mall can not only be used to play advertisements, but also display the shopping guide information, event arrangements, weather forecasts and other practical content of the mall, helping customers better understand the layout and services of the mall, improving the shopping experience, and at the same time, by playing wonderful advertising content, interesting animations or fashionable short videos, etc., it can also create a pleasant shopping atmosphere and increase the stay time of customers in the mall
The investment value of LEDs in Chengdu Perennial Qingyang Plaza shopping mall can be comprehensively evaluated from four dimensions: location radiation, passenger flow quality, media adaptability, and cost structure, combined with its strategic position as the only large-scale commercial complex in the core business district of the west of the city, with significant long-term value-added potential
The core advantage of LED in Chengdu Perennial Qingyang Plaza shopping mall is at the leading level in the west of the city, and its core advantages lie in the synergy of location irreproducibility, the accuracy of family customer groups and media effects, and the high-quality assets with high exposure, high conversion and low risk, especially suitable for long-term holding or reaching strategic cooperation with shopping mall operators to share the dividends of regional commercial upgrading
The investment value of LED screens is essentially the epitome of urban traffic capitalization, which transforms commercial space into quantifiable digital assets through technological upgrading, ecological collaboration and policy dividends, which is not only a purchase of media resources, but also a strategic layout to participate in the process of urban renewal and consumption upgrading in Chengdu
The third phase of Qingyang New Town has been transformed into a regional administrative core, and the introduction of government services and industrial clusters will further enhance the regional energy level in the future, and the scarce resource value of LED screens is expected to continue to rise