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Area:Shenzhen | Type:Outdoors | Frequency:120 |
Address:No. 2 Xiangge Road, Luogang Community, Buji Street, Longgang District | Format:led | Duration:15s |
Location:Atrium inside Phuket Vientiane Mall | Min Qty:1 | |
Size:7.68(宽)×13.44(高) | Min Period:week |
Combined with its positioning as a "trendy destination" and the characteristics of the surrounding high-spending customer group, LED media is not only an information transmission tool, but also a core carrier for brands to establish a deep connection with consumers
The average daily passenger flow of the mall is stable at more than 50,000 people, and the average daily passenger flow of the shopping mall can reach 80,000 on holidays and weekends, and the LED media is laid out in the core moving lines such as the atrium on the L1 floor and the atrium on the B1 floor, covering high-frequency contact points of consumers, and the single-day exposure can reach 700,000 to 1 million
Children's play areas, parent-child catering formats radiate family users, LED media can link education brands, parent-child activities for precise delivery, surrounding 50,000 population communities and subway advantages attract mid-to-high-end income groups aged 20-34, LED media can push limited-time discount information of trendy brands and light luxury brands, and social scenes such as catering out-of-town areas and cinemas are suitable for placing beverage and entertainment advertisements to stimulate instant consumption decisions
For example, an Internet celebrity brand has exceeded 500,000 yuan in single-day sales through LED media for the opening of its first store, and 300 brands have been introduced in shopping malls
Under the dual-core consumption trend of "new middle class" and "new human", its value has surpassed traditional advertising functions and become the intersection of scene innovation, data-driven and brand strategy
Located in Luogang Community, Buji Street, Longgang District, close to Exit C of Baigelong Station of Metro Line 5, radiating families and young trendy customers in eastern Shenzhen, with a commercial area of about 64,000 square meters, introducing high-end beauty and Internet celebrity sports brands such as Chanel and Dior, the shopping mall attracts young consumers through Y-space theme blocks, the first store of Three Squirrels in South China and other special scenes, and the atrium LED screen can link theme activities to enhance the interactive experience
Phuket Vientiane may use the same brand as Shenzhen MixC Tailong Smart Display LED indoor small-pitch display, with extremely small pixel pitch, which can accurately restore the delicate details and brilliant colors of the picture, bring immersive visual enjoyment to consumers, greatly enhance the attractiveness and appeal of advertising, its seamless splicing technology makes the visual effect of the display more coherent and smooth, and there are almost no gaps after multiple displays are spliced, which can present a complete and unified oversized picture, which greatly enhances the visual impact
Located at the throat of Longgang Center and Futian-Luohu Center, Phuket Vientiane is the first large-scale comprehensive shopping mall in Phuket area, with more than 300 brands gathered in a shopping space of 150,000 square meters, integrating international beauty and skin care, trendy fashion retail, quality social catering, family parent-child play and other diversified formats, with a large average daily passenger flow
LED media in shopping malls are located in the core location of shopping malls, such as atriums, main aisles, etc., which can cover a large number of consumers, and these consumers have different consumer needs and preferences
LED can create a high-end, fashionable, and high-tech shopping atmosphere for shopping malls, enhance the overall image and quality of shopping malls, attract more consumers to shop and relax, and then drive the sales growth of merchants in shopping malls to achieve mutual benefit and win-win results