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| Area：Shenzhen | Type：Outdoors | Frequency：180 |
| Address：No. 6098, North Ring Avenue, Xiamei Community, Meilin Street, Futian District | Format：led | Duration：15s |
| Location：Zuoling Hongwan Shopping Center atrium | Min Qty：1 | |
| Size：10（宽）×3（高） | Min Period：week |
Zuoling Hongwan Shopping Center is located in the Meilin area of Shenzhen, at the intersection of Meilin Road and Beihuan Avenue, seamlessly connected to Meijing Station of Line 9, integrating shopping malls, serviced apartments and high-end residences, with a total of 5 floors at the business level, B1, B2, L1, L2, L3, and 2,000 parking spaces
As a community-based landmark complex in the Meilin area of Futian District, Shenzhen Zuoling Hongwan Shopping Center has significant advantages in the application of internal LED media resources in commercial scenarios, combined with its positioning of "Rainbow Life Community Experience New Space", LED media is not only an information transmission tool, but also a core carrier for brands to establish emotional links with consumers
Zuoling Hongwan covers the consumer groups in Shangmeilin, Xiameilin, Jingtian and Lianhua areas, with an average daily passenger flow of more than 25,000, and LED media is laid out in the main channel, atrium and around the main store, covering the key nodes of consumer circulation
In areas such as "Zuo Lu Station" and "Zuo Lu Life Theater", the media can broadcast local cultural activities, strengthen the role of "community spirit bond", and combine the label of "Shenzhen Fashion Experience Gathering Place" in the shopping mall, LED media can link up with fast fashion brands to display new products, or enhance the shopping experience through virtual fitting and AR interaction
In the process of leapfrogging from community shopping malls to urban projects, its value has surpassed traditional advertising functions and become the intersection of scene innovation, data-driven and brand strategy
Zuoling Hongwan Shopping Center is located at the intersection of North Ring Avenue and Meilin Road, with a superior geographical location, which can cover the consumer population of many mature communities and commercial areas such as Xiameilin, Jingtian, and Lianhua area within 2 kilometers of the surrounding area
Zuoling Hongwan Shopping Center is located at the intersection of Beihuan Avenue and Meilin Road in Futian District, and as the core area of Shenzhen's CBD expansion, its geographical location has three major advantages
Covering mature communities such as Xiameilin, Jingtian, and Lianhua areas within a 2-kilometer radius, with a permanent population of more than 378,000, an average daily passenger flow of 45,000 on weekdays and 50,000 on holidays, and the consumer groups are mainly family customers and young white-collar workers, with strong spending power and diversified demand, providing advertisers with opportunities to accurately reach high-value audiences
Seamlessly connected to Exit A1 of Meijing Station of Metro Line 9, the surrounding main roads such as Beihuan Avenue and Meilin Road are densely trafficked, which can radiate commuters from all over the city
The mall has introduced high-quality brands such as China Resources V Supermarket and AVIC Fitness Club to form a compound format of "retail experience". LED media can be linked with in-market brands, such as playing new product promotional videos for catering brands or showcasing course activities for children's educational institutions, increasing advertising conversion rates through scenario-based marketing
Under a reasonable operation strategy, the payback period is expected to be controlled at 5-7 years, and with regional development and technological upgrading, the long-term value-added potential is significant, for investors who pursue stable income and urban core asset layout, the project is a high-quality target with both security and growth
