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| Area：Shenzhen | Type：Outdoors | Frequency：180 |
| Address：Times Square, No. 88, Shuibei 2nd Road, Luohu District | Format：led | Duration：15s |
| Location：Kingkey KKTIME shopping mall atrium | Min Qty：1 | |
| Size：16（宽）×3（高） | Min Period：week |
Bao'an Tianhong Shopping Center, located in the northeast corner of the intersection of Xixiang Avenue and Xinhu Road in Bao'an District, Shenzhen, Hezhenghui City, in terms of business settings, it takes Rainbow Department Store as the main store, supermarkets as the secondary main store, sets up special catering areas, and gathers global food; There are also star-rated cinemas, financial service centers, children's amusement centers, fast fashion, fashion miscellaneous goods areas, etc
When high-net-worth members approach the screen, the system automatically pops up the exclusive benefits of their preferred brands, and for first-time consumers, it pushes the "new customer gift package" and nearby popular store information to achieve a seamless connection from traffic acquisition to retention conversion
Kingkey KKTIME's LED media has broken through the single attribute of traditional advertising media and has become a complex of technology, culture and commercial value, which reconstructs spatial perception through the ultimate visual experience, activates consumer behavior through scenario-based interaction, builds emotional resonance through cultural co-creation, and finally opens up a new path for the value of commercial space in the digital wave
Combined with the characteristics of Shuibei gold jewelry industry, the mall uses LED screens in the jewelry-themed block to dynamically display real-time gold quotations, jewelry craftsmanship and brand stories, enhancing the immersive consumer experience, the façade adopts a streamlined glass curtain wall and diamond cutting design, and LED lighting presents jewel-like light and shadow effects through geometric lines, forming a landmark visual focus at night
Located in the core area of Luohu Shuibei jewelry industry, adjacent to the intersection of Honghu Park and Metro Line 3/7, covering business, family and micro-travel customers, LED media accurately reaches high-consumption groups, as the only large-scale comprehensive shopping center in the area, and forms brand linkage with Kingkey commercial entities such as KK MALL to further amplify the value of media coverage
KKTIME is located in the core of Shenzhen's Luohu Shuibei International Jewelry Business District, as the only large-scale shopping mall in the region, with an average daily passenger flow of more than 40,000 people, covering white-collar workers, high-end consumers and tourists in Honghu Park in the jewelry industry. LED media naturally undertakes the industrial traffic of the business district, especially suitable for jewelry brands, luxury goods and cultural advertising, forming a precise reach
The project is adjacent to Shuibei Station of Metro Line 3 and Honghu Station of Line 7, and is seamlessly connected to the 600,000-square-meter Honghu Park, and the media can cover commuters, family tourists and night leisure groups, forming an all-weather, multi-scene exposure matrix
Although the specific technical parameters have not been fully disclosed, as the core business entity of Shuibei business district, LED media is not only an advertising carrier, but also a link connecting the jewelry industry, park economy and urban culture. For brands, advertising here can obtain accurate customer reach and cultural value endorsement
The investment value of LED media in Kingkey KKTIME shopping mall can be deeply analyzed from three dimensions: industrial collaboration, technology iteration, and scene innovation, and its core competitiveness stems from the precise adsorption of location traffic, the deep binding of industrial ecology, the continuous release of policy dividends, and the long-term value-added space brought by technological upgrading
The investment value of the project has transcended the scope of traditional advertising carriers and has become a digital infrastructure connecting industry, culture and consumption, and its long-term value-added space will continue to be released with the industrial upgrading of Shuibei business district and the construction of Shenzhen smart business district
