Media Resources

The advertisement mainly targets middle- to high-income groups who own cars and homes. This audience has strong spending power and high expectations for brand recognition. When vehicles pass through the barrier gate, both drivers and passengers naturally pay attention to the advertisement, with an average gaze duration of 7.2 seconds. This significantly increases the exposure frequency of the ad, leaving a deep impression on the audience.

At the main entrance and exit vehicle passage of Hui'an Garden Community, all motor vehicles must make a brief stop when entering or exiting. Residents' attention naturally focuses on the advertising images above or beside the barrier gate. This traffic flow cannot be bypassed, ensuring more than two stable exposures per day, creating a repetitive daily memory effect and effectively strengthening brand recognition.

The barrier gate is located at the only entrance and exit channel with no other advertising interference, allowing for clear information delivery and high audience attention. Adjacent to prime city resources such as Ao City Business District, Tianjin University, and Water Park, it significantly enhances the efficiency of information reception and memory retention.

Barrier gate advertisements rely on the core traffic scenarios at community entrances and exits. Leveraging their key attributes of 'mandatory exposure, precise reach, and high-frequency penetration,' they have become a strategic media asset for brands to deeply engage with the local Shaoxing market and precisely reach high-value residential customers.

Relying on the main vehicle and pedestrian routes at the primary entrances of the community, create high-frequency, mandatory, and low-interference brand communication scenarios, where advertising content achieves more than 10 repeated exposures per day on average, effectively strengthening brand memory and forming a mandatory viewing scenario that cannot be avoided or skipped.

Located at the main entrance of Yujiatou Community, it is the only passage for all vehicles and pedestrians. Residents pass through an average of 4–6 times per day, naturally focusing their gaze on the advertisements above or beside the barrier, creating a no-detour, no-skip, cannot-ignore forced exposure, with actual measured resident contact rates exceeding 95%.

As a typical community-oriented outdoor media, it demonstrates unique and efficient communication value in localized marketing through its precise reach, high-frequency exposure, low-interference environment, and cost-effectiveness.

As a typical mid-to-high-end residential community in Yuecheng District or Keqiao District of Shaoxing, Hezeyuan implements strict vehicle access control. All resident and visitor vehicles must make a brief stop when passing through the barrier gate, naturally giving barrier gate advertisements the advantages of being non-intrusive, highly noticeable, and memorable.