Media Resources

The advertising coverage density is significantly higher than that of other cabin media, and the advertising information continues to penetrate in the high-frequency interaction of passengers placing and retrieving luggage, with an average single contact time of more than 20 minutes

Luggage rack advertisements are usually released in pairs on the left and right sides of the luggage compartment, distributed from the nose to the tail, with a large display area, long viewing distance, and a wide viewing range, which can bring a strong visual impact to passengers and deepen the impression of the brand

Luggage rack advertising is created as a compound medium for passive exposure and active perception. The following analyzes its irreplaceable communication advantages from four dimensions: spatial layout, audience characteristics, content strategy and commercial value