Step onto the crossroads of the world! Unveil the true cost of a day on the Nasdaq screen in New York's Times Square

一、 Introduction: Why do brands compete to chase Nasdaq screens?
In the center of Times Square in New York, on the exterior wall of the Nasdaq Exchange Tower, a huge electronic screen is not only the pulse of global finance, but also the pinnacle symbol of brand influence. This advertising space, known as the "world's first screen", attracts over 300000 pedestrians from all over the world every day, and its media value radiates globally. For many brand owners who are new to this field, the most core and urgent question is undoubtedly: how much does Nasdaq big screen advertising cost per day? This article will not only answer your questions about costs, but also provide a complete cognitive framework for advertising.
二、 Core Cost Unveiling: The True Cost Composition of One Day Advertising
The cost of a day is not a simple fixed number, but a dynamic range determined by multiple factors. In the market environment of 2025, the cost range is roughly between 150000 to 1 million RMB per day. The reason for such a significant difference lies in the following key cost components:
（1） Time period and duration: decisive factors in price
Golden Time vs. Non Golden Time: Similar to television commercials, the "golden time" during weekdays, evenings, and holiday nights in New York time (usually 7:00-10:00) 17: From 00:00 to 23:00, the exposure is the highest and the price is the highest. The cost is relatively lower during late night or early morning hours.
Play frequency and duration: Advertisements are usually priced based on a "15-30 second per session, rotating XX times per day" model. For example, there is a significant difference in the total cost between playing 60 times a day (30 seconds each time) and playing 20 times a day (15 seconds each time).
（2） Screen position and combination
The Nasdaq Tower has multiple screens, with the most central being a giant horizontal screen located at the bottom of the building, covering an area of over 1000 square meters. In addition, there are other positions such as cylindrical screens. The price difference between choosing a single screen or a combination package of "main screen+side screen" is quite significant.
（3） Production and creative costs
This is a often overlooked but crucial part. In order to achieve stunning effects on such high-resolution screens, the production standards for advertising videos are extremely high, usually requiring 4K or even 8K ultra high definition materials and professional dynamic graphic design. The production cost for this part may range from tens of thousands to hundreds of thousands of RMB and requires a separate budget.
（4） Agency services and planning fees
The vast majority of brands do not directly transact with screen owners, but instead procure through 4A advertising companies or authoritative overseas media agents that possess media resources. Agents provide a complete set of services including planning, review, scheduling, and monitoring, and their service fees are usually included in the total quotation, accounting for about 15% -30% of the overall budget.

三、 From Zero to One: The Complete Steps for Placing NASDAQ Large Screen Advertisements
Step 1: Clarify goals and self-assessment
Before asking about the price, ask yourself: What is the advertising purpose? Is it a global release of new products to enhance the brand's international image, or is it a trigger point for event marketing? Clear goals can help in developing reasonable budgets and evaluating ROI (return on investment) in the future.
Step 2: Prepare core materials and information
Before starting the negotiation, prepare the basic brand information, target advertising date (it is recommended to book at least 2-3 months in advance), and advertising creative script or sample. The content must comply with local advertising regulations and screen censorship standards.
Step 3: Consult professional agents and obtain solutions
Search for 2-3 reputable international media agents for consultation. They will provide a preliminary plan based on your needs, including specific time periods, frequencies, screen positions, and total cost details. At this point, you will receive a targeted and clear quotation.
Step 4: Review the contract and make payment
Carefully review the agency contract, confirm details such as playback date, frequency, method of providing monitoring reports, and breach of contract clauses. Payment usually adopts the method of deposit+final payment, and attention should be paid to the international remittance process and time.
Step 5: Provide the final materials and monitor the broadcast
According to the screen technology requirements, submit the final version of the advertising video file before the deadline. On the advertising day, agents usually provide real-time photos or videos as proof of monitoring.
四、 Common Misconceptions and Avoiding Pits Guide
Misconception 1: Only focusing on the bare price of "one day"
Simply comparing 'XX million per day' is meaningless. It is necessary to compare the unit price under the same time period and playback frequency. A complete quotation should clearly list all items and costs like a shopping list.
Misconception 2: Neglecting the Importance of Content Production
On a pixel level giant screen, low-quality images or videos can infinitely magnify flaws, seriously damaging the brand image. The concept of 'content is king' is fully reflected here.
Misconception 3: Believing that the end of advertising is the end of marketing
This is precisely the beginning of marketing. It is necessary to plan in advance how to expose Times Square in New York offline, through social media, press releases, KOL reposts, and other means for secondary and tertiary dissemination, in order to maximize the use of this high potential event.
Misconception 4: Ignoring the overall communication strategy
NASDAQ big screen advertising should be the "climax" or "explosion point" of a brand's international marketing campaign, rather than an isolated event. It needs to collaborate with online digital marketing, public relations activities, etc. to form an integrated communication effect.

五、 Conclusion and Call to Action: Rational Planning to Transform Dreams into Reality
In summary, the cost of daily advertising on NASDAQ's large screen is a highly customized result, with options ranging from basic packages worth tens of thousands to top exposure plans worth millions. It is not just a media purchase cost, but also a comprehensive test of brand strength, creative level, and international strategic vision.
For brands that aspire to this, our suggestion is to start with dreams and return to rationality.
Immediately initiate internal evaluation: clarify the strategic objectives and budget scope of this investment.
Start collecting agency information: Conduct research and contact professional international media agencies.
Get your customized solution: Submit your preliminary requirements to a professional organization and obtain a clear, transparent, and detailed quotation and strategic plan that meets your goals.
Now, take the first step. Contact us to obtain a feasibility and budget evaluation report for your brand's Nasdaq large screen advertising placement, so that the lights at the crossroads of the world can shine for you.