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| Area：QINGDAO | Type：Outdoors | Frequency：60 |
| Address：No. 48, West Hong Kong Road, Shinan District | Format：light show | Duration：15s |
| Location：Haitian Center | Min Qty：1 | Operating Time：18-22o'clock |
| Size：170,000 ㎡ | Min Period：sun |
Standing on the coast of Fushan Bay in Qingdao, the 369-meter super high-rise landmark Guoxin · Haitian Center serves as a signature light and shadow icon of the city. It is the sole super high-rise media in the core area of Fushan Bay, and the government will no longer approve similar giant screens. Occupying the prime location of Fushan Bay, it offers an unobstructed panoramic view spanning 5 kilometers, covering May Fourth Square, Olympic Sailing Center and the Third Beach. Visible across the city and from the sea, this landmark greatly boosts brand value with its prestigious status.
It attracts over 100,000 on-site viewers every day, reaching vehicles passing through Fushan Bay, crowds in high-end business districts, coastal tourists, hotel guests and office workers. It delivers all-round exposure with no blind spots, covering road traffic, pedestrians along the shore, cruise ships at sea, visitors at viewing decks, local residents and online users. The lighting operates around the clock for seamless communication day and night. Boasting high contrast in light and shadow at night, it features strong visibility in darkness, enabling long-distance recognition and deep audience impression.
Built on Qingdao's tallest building — the 369-meter Haitian Center with three interconnected towers, this media resource exclusively occupies the prime core location of Fushan Bay CBD. It covers major urban scenic belts including May Fourth Square, Olympic Sailing Center, the Third Beach and coastal viewing trails, as well as heavy traffic along West Hong Kong Road and crowds across the entire coastal area. Equipped with a giant light and shadow screen, unblocked panoramic views and hundreds of millions of exposure volume, it has become a top-tier and highly exclusive landmark communication resource among outdoor media in Qingdao.
Boasting leading hardware scale nationwide and a profound urban cultural heritage featuring virtual-real interaction, this light show has long gone beyond the scope of ordinary light performances. The synchronized light and shadow visuals across three 369-meter super high-rise towers deliver an extremely strong visual impact, paired with a highly recognizable immersive naked-eye 3D effect. Free from communication distractions, it achieves a far higher audience memory retention rate than conventional outdoor media, building a new city-level communication engine integrating landmarks, culture, technology and social interaction.
Adopting a fixed high-frequency rotation playback mechanism, the light show runs throughout the prime nighttime hours for consumption and sightseeing. Unlike highway advertisements that only offer fleeting exposure, its light and shadow displays are steady, complete and coherent. Audiences watch in a relaxed state with full attention. With each clip lasting 15 seconds and playing more than 60 times a day, it realizes dual communication effects: mandatory on-site offline exposure and comprehensive online viral traffic diversion. It effectively breaks geographical restrictions, elevating brand communication from local coverage to nationwide popularity, with far greater breadth and depth of communication than regular media.
At its core, taking light show advertisements as the link, it achieves in-depth integration of four major value dimensions: location, business formats, technology and policies. It transforms light show advertisements from a simple communication carrier into a core link connecting diverse values. It serves as a typical example of the integration between media and commercial real estate in Northeast China, featuring profound and distinctive investment logic that realizes the two-way value conversion of mobile exposure and community penetration.
