- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Outdoors | Frequency：60 |
| Address：No. 255 Wangfujing Street, Wangfujing Department Store | Format：Naked eye 3D | Duration：15s |
| Location：No. 255 Wangfujing Street, Wangfujing Department Store | Min Qty：1 | |
| Size：46.644m(W)*14m(H) =653㎡ | Min Period：week |
1. Time density compaction
Morning economy: Start broadcasting at 6:30 (earlier than 90% of merchants in the business district), capture morning running groups and breakfast customers from foreign-related hotels;
Instant explosion: supports changing advertisers every 15 minutes, accurately matching the "tidal flow" of Wangfujing Street (such as white-collar workers at noon, evening tour groups, and night movie watching crowds);
Cross night Value: Operating until 23:30 in winter, targeting the Beijing Fang late night canteen and Poly Theater's walk-in customers.
2. Decision scenario penetration
Gathering 22 "first store economy" merchants within a radius of 300 meters (such as MUJI Hotel's global flagship store), screen advertisements can trigger "5-minute walk instant consumption";
Equipped with an odor release system (optional module), it synchronously releases themed fragrances during the playback of beauty and food advertisements, increasing memory retention by 40%;
By accessing data from the Beijing Municipal Bureau of Culture and Tourism, real-time display of the remaining reserved tickets for the Forbidden City can guide unreserved tourists to turn to nearby consumption.
3. Anti interference capability
Adopting nano oil repellent film technology, maintaining a transmittance of over 92% (37% higher than conventional screens) in an environment with an average annual PM2.5 concentration of 89 μ g/m ³;
Built in pedestrian flow heat sensor, automatically adjusts the complexity of advertising content (simplifies information during dense periods, increases interactive games during low peak periods);
The Wangfujing Management Committee has specially approved the "priority broadcasting right for events" and mandated the insertion of partner content in events such as Fashion Week and international brand debuts
1. Spatial financialization attributes
The annual rent per square meter of outdoor large screens in Wangfujing commercial district has increased by a compound annual growth rate of 14.7% in the past three years, exceeding the rent increase of commercial shops during the same period (9.2%);
The new regulations of the Beijing Municipal Commission of Urban Planning and Self Government in 2024 require that new buildings in the Wangfujing area be limited to a height of 24 meters, and the existing large screen becomes the only high-altitude transmission node;
Support the operation of "screen asset securitization", which can obtain low-cost financing through the pledge of operating rights.
2. Dual engines for product efficiency conversion
Brand Gold Plating Effect: Continuous 12 week investment can increase the brand's intellectual share among high net worth individuals in the Beijing Tianjin Hebei region by 29% (tested by a Swiss watch brand in 2023);
Data asset accumulation: Connected with the Beijing Municipal Transportation Card, it can track the consumption trajectory of cardholders in the commercial district within 72 hours after advertising exposure;
Emergency Value: As a municipal emergency information release platform (backup channel), it enjoys government special maintenance subsidies.
3. Risk mitigation mechanism
Flexible contract system: providing a "off-season inventory buyout" plan (locking in the next year's peak season period at a 40% discount from November to February);
Technical redundancy design: dual power supply+liquid cooling system, ensuring a downtime of less than 3 minutes per year in extreme weather conditions;
Cross screen linkage: form the "Wangfujing Digital Media Alliance" with five landmark screens, including Oriental Xintiandi and Jiade Art Center, to share the customer's inquiry right.
