- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：60 |
| Address：Baisheng Shopping Center, No.2 Zongfu Road, Jinjiang District, Chengdu City | Format：led | Duration：15s |
| Location：Baisheng Shopping Center, No.2 Zongfu Road, Jinjiang District, Chengdu City | Min Qty：1 | Operating Time：0-24o'clock |
| Size：101.12m(W)*14.88m(H) =1505㎡ | Min Period：Week |
Core position of traffic
Crowd gathering: During the May Day holiday in 2023, the Chunxi Road business district saw a passenger flow of 4.81 million, with an average daily passenger and vehicle flow of over 1.8 million, covering high-end consumer groups, business elites, and tourists.
Transportation hub: occupying the intersection of Shudu Avenue on the east-west axis of Chengdu and Hongxing Road on the north-south main road, with dual line subway transfers and dense bus routes, forming a "dual core drive of people and vehicles".
Visual and technological breakthroughs
Giant screen impact: 1505 square meters of ultra large screen body, P6 ultra small pitch display technology, ensuring 8K level picture quality, naked eye 3D effect can penetrate the street, attracting people from all directions to stop.
Intelligent adaptation: automatic brightness adjustment, high grayscale presentation, dynamic and smooth rendering, suitable for day and night scenes, with details far exceeding traditional LED screens.
Scene based precise outreach
High consumption power: The annual sales of high-end commercial entities such as IFS and Taikoo Li in the surrounding area rank among the top in the country, radiating to high net worth individuals and meeting the needs of high-end brands such as luxury goods, automobiles, and technology.
Cultural integration value: Adjacent to historical and cultural landmarks (such as Daci Temple), customized advertisements can be combined with elements of Sichuan opera, Shu embroidery, etc., to strengthen the connection between the brand and the urban spirit.
Long term exposure
24/7 coverage: Light up for more than 14 hours a day, high-frequency carousel combined with holiday themed content, forming a memory anchor point of "must see when passing by, must remember when stopping"
Brand momentum enhancement
As the "first screen of Chengdu", advertising placement can quickly enhance brand tone, especially suitable for high-end brands that need to seize the top minds in the region. For example, luxury goods, new energy vehicles, and cultural tourism projects can create "phenomenal" topics through naked eye 3D content, strengthening the awareness of "must see here in Chengdu".
Traffic conversion efficiency
The consumption conversion path within the business district is short, and the advertising audience is mostly high spending groups, which can directly drive the immediate consumption of surrounding shopping malls, catering, and entertainment formats, forming a closed loop of "exposure interest store".
Content innovation premium
Naked eye 3D technology combined with local cultural elements (such as pandas and Sichuan opera) can be used to design "city limited" content, triggering spontaneous dissemination on social media and achieving a dissemination effect of "single screen placement and global breakthrough".
Long term asset value
As the core carrier for upgrading the Chunxi Road commercial district, the screen operation cycle is long, the revenue is stable, and it continues to increase in value with the upgrading of the commercial district level (such as first store economy and cultural tourism integration), making it suitable for long-term brand strategy investment
