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- Specs
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- Media Map
| Area：Shenyang | Type：airport | Frequency：0 |
| Address：Shenyang Taoxian International Airport | Format：Light box | Duration：0 |
| Location：T3 Domestic Arrivals Baggage Hall | Min Qty：2 | Operating Time：0-24o'clock |
| Size：8.275×3. | Min Period：month |
Located in the core area of the T3 domestic arrivals baggage claim hall, it is the only necessary route for all arriving passengers to collect luggage and for pick-up personnel to wait. It provides 100% coverage of domestic arrival passenger flow, without diversion or blind spots, offering stable and large exposure numbers. The baggage hall is bright and the flow is concentrated, with no interference from other media, resulting in advertising attention and effective reach far higher than ordinary media.
Passengers typically wait 8–15 minutes to collect luggage. The light boxes are at eye level in the core field of view, close-up and unobstructed, creating a passive forced exposure that is strongly memorable. This greatly improves advertising information reception efficiency and brand retention. Multiple large light boxes are used in a linked display, with each screen having a large size and a significant overall display area. The backlighting is even, the images are clear and high-quality, and the matrix presentation makes the brand more prominent, forming a strong visual presence.
It targets the essential scenarios where all domestic flight passengers in the T3 domestic arrivals baggage hall collect their luggage. The annual passenger throughput of Shenyang Taoxian Airport exceeds 23 million, with domestic arrivals accounting for over 98%. Daily coverage exceeds 60,000 passengers, including business travelers, tourists, and local residents, representing a high-quality and high-spending audience. It achieves high reach, long dwell time, and high-quality engagement, forming a complete communication chain of "See → Remember → Identify," resulting in both conversion and brand enhancement.
The effective exposure duration per individual is 5–10 times that of ordinary media. Brand recall and information reception efficiency are greatly improved, significantly reducing the cost of secondary marketing activation. Effective reach, attention, and memory retention are markedly higher than in departure halls or mixed corridor scenarios, resulting in superior communication efficiency.
With core competitiveness centered on prime locations, oversized displays, full coverage, and long-duration exposure, it is one of the most valuable static advertising media. The lightbox displays are stable and provide continuous exposure, forming long-term brand memory accumulation. Combined with offline activities and online promotion, it can create a closed loop to achieve 'one-time placement, long-lasting impact, continuous conversion,' making it suitable for brand image building, regional strategic positioning, and long-term value cultivation.
All domestic arriving passengers must pass through the baggage claim area and proceed along the corridor to the exit. The lightbox system fully covers the entire path of passengers collecting luggage, waiting, and leaving, with no detours or bypasses, achieving zero-selectivity exposure and forming a communication closed loop of 'must-pass, must-see, must-remember.' Brand information is delivered repeatedly, immersively, and without interference, with memory retention rates significantly higher than other media forms.
The lightbox package, with its core scarce locations, full high-net-worth traffic coverage, oversized visual impact, coverage of the entire Northeast region, and long-term stable returns, has become one of the most valuable static advertising media at the Northeast aviation hub. It can efficiently reach highly convertible business travelers, rapidly enhance brand influence, build long-term brand barriers, and achieve stable investment returns, making it the optimal strategic choice for brands to cultivate the Northeast market and enhance regional influence.
With its unique geographic location, mandatory viewing environment, and precise understanding of passenger psychology, it greatly enhances brand recall, becoming a golden media resource for brands seeking deep market penetration.
