- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Arrival to Mixed Flow Commercial Area | Min Qty：5 | |
| Size：3.65×3.54×2面 | Min Period：month |
Located at the core convergence point of the domestic departure/arrival mixed-flow area in Terminal 2, it is the central passage for both departing passengers heading to the boarding gates and arriving passengers heading to the baggage claim/commercial area. This is a 100% passenger-flow pathway with an unobstructed panoramic view. At the same time, it occupies two prime scenarios: the core mixed-flow area hub and the main commercial passage for consumption, connecting the complete flow paths for both arrivals and departures as well as shopping and leisure stopover routes.
The core entrance/main passage of the high-end commercial area in T2's domestic mixed-flow zone is adjacent to luxury, beauty, and dining brand stores, forming the core consumption pathway for passenger shopping and leisure. Its curved design complements the terminal space, with 360° surrounding visibility, clear recognition from a distance, and striking attraction up close. Passengers naturally focus on it while stopping, strolling, or waiting, with an average attention duration of over 8 seconds, and dynamic content enhances memory.
Multiple points are connected, distributed in a matrix to cover key nodes such as commercial area entrances, passages, and atriums, deeply integrating with commercial formats. Passengers are repeatedly reached while shopping, waiting, or wandering, perfectly matching consumption scenarios and brand exposure. Each single unit ≥20㎡ large, finely crafted lightbox with uniform soft lighting, no dark corners, high color saturation, high-resolution delicate images, premium visual texture, unobstructed vision, and optimal eye-level viewing.
With an annual throughput of over 40 million passengers, it covers more than 100,000 high-end passengers daily. In the mixed-flow area, the average stay is 8-15 minutes, and browsing in the commercial street exceeds 20 minutes. The 360° unobstructed view ensures strong visual impact for passengers moving, staying, and waiting for flights.
The top-tier media combination at Terminal 2 uses dynamic curved screens and static giant light boxes with dual-core driving capability, achieving full coverage of traffic, full penetration of scenarios, precise targeting of audiences, and maximized efficiency. It simultaneously serves as a premium brand image platform and a strong marketing conversion engine, making it the most valuable and impactful top-tier advertising resource combination in South China's aviation hub, realizing a three-in-one spatial carrier of 'visuals-brand-experience.'
The combination of the giant curved screen in the domestic departure and arrival mixed-flow area and the giant light boxes in the commercial area creates an unparalleled three-dimensional communication field at the golden intersection of passenger flow. When travelers' attention slowly shifts from the dynamic impact to prepare to enter the consumption scenario, the towering light boxes standing steadfastly provide a solid anchor for brand image with their constant brightness and grand imagery, achieving the value conversion from 'traffic' to 'retention.'
The core dual-media linkage set at South China Airport consists of the giant curved screen in the T2 domestic departure and arrival mixed-flow area and the core giant light boxes in the commercial area, forming a comprehensive communication matrix of 'dynamic visual impact and static brand cultivation.' It is the golden combination for top-tier brand display and marketing conversion at Baiyun Airport Terminal 2.
The dynamic attraction in the mixed-flow area draws attention, while the static deep cultivation in the commercial area drives conversion, covering the entire process from 'departure flow → consumption scenario.' Departures, arrivals, and consumption are triple-covered without blind spots or gaps, maximizing both exposure and reach. The overlap of the two scenarios forms a complete chain of 'brand awareness → interest stimulation → consumption conversion,' resulting in high reinvestment rates and strong stability for investment.
