- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Jiaxing | Type：Outdoors | Frequency：60 |
| Address：No. 870 West Zhonghuan Road, Xiuzhou District | Format：large screen | Duration：15s |
| Location：Fu'an Plaza | Min Qty：1 | Operating Time：8-22o'clock |
| Size：(31.5+14.3)x9.2m | Min Period：week |
The core advantage of this large screen lies in its location on Zhongshan Road, a major urban artery in Jiaxing. It directly faces the intersection of West Central Ring Road and the ramps of the elevated highway, serving as a key visual gateway for traffic entering the western part of the city. With overlapping vehicle and pedestrian traffic, it delivers high advertising exposure. As the primary east-west thoroughfare of Jiaxing, Zhongshan Road runs through the city’s core business district. Vehicles travel at a moderate speed here, and drivers are forced to pause and view the screen while waiting for traffic lights. The screen features long-distance visibility and an unobstructed viewing field.
Commuter traffic covers cross-regional travelers across the whole city, enabling brand exposure to reach residents throughout Jiaxing. Foot traffic includes a large number of white-collar workers in office buildings at Fu'an Plaza and shoppers at Jiangnan Xintiandi Mall. The daily commuter vehicle volume exceeds 50,000 trips, with a stable daily reach of more than 200,000 people. The primary audience is aged 25–50 with strong purchasing power, covering target groups for clients in automotive, real estate, finance, home decoration, local chain brands and other sectors.
An outdoor high-definition waterproof full-color LED screen is adopted. The image remains clear and transparent without whitening under strong daylight, while integrating with urban night lighting after dark for maximum visual impact. It supports playback of diverse content including dynamic videos, brand promotional films, festival-themed posters and live event broadcasts. Compared with traditional static advertisements, dynamic visuals are more effective at capturing the attention of passing vehicles and pedestrians and leaving deep impressions. Unaffected by wind and rain, it maintains consistent all-day communication performance.
Located at the crossroads of Zhongshan Road and West Zhonghuan Road, right next to the elevated road entrance and exit. As Jiaxing’s core scenic arterial road, Zhongshan Road runs through the city’s central business districts. It features heavy traffic with moderate vehicle speeds. Vehicles waiting at the traffic lights create a natural mandatory exposure scenario. Boasting an open and unobstructed view with excellent long-distance visibility, this landmark outdoor large screen on the main road is a rare resource in the western urban area.
This site falls under mandatory exposure media on arterial roads. Traffic light waiting periods form natural viewing windows. Repeated vehicle passage continuously strengthens brand memory. Unlike indoor advertising in shopping malls that only reaches on-site visitors, it enables city-wide broad coverage. It is ideal for brands to build city-level influence. For industries including real estate, automobiles, banking, home decoration and chain stores, it can efficiently reach middle-class audiences with high consumption potential and quickly penetrate the western Xiuzhou area.
The broadcasting time is 08:00–22:00. It supports long-term brand exposure to continuously cultivate user awareness in the western urban market. It also suits short-term campaign peaks for holidays, new product launches, store openings and large-scale events. It can be coordinated with the indoor large screen at South Bayi Huafu Store in the southern district to build an omni-channel communication matrix: "image promotion on outdoor arterial roads + precise conversion inside business districts". It fully covers mainstream consumers in Jiaxing and delivers outstanding marketing cost-effectiveness.
