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| Area：Guangzhou | Type：Elevator | Frequency：0 |
| Address：105 Zhongshan Avenue | Format：framework | Duration：0 |
| Location：Zehuiyuan Residential Complex | Min Qty：1 | |
| Size：424mm×570mm | Min Period：week |
Located in the mature residential area of Tianhe, near the subway and with complete amenities, frame advertising can not only deeply reach the stable residents within the community but also extend its influence to the surrounding living circle, further amplifying brand exposure. Elevators are a daily passage for residents; the enclosed and quiet space, free from external information interference, allows advertisements to naturally integrate into the elevator environment, achieving multiple daily exposures. The enforced-reading nature ensures that information reaches residents far more effectively than ordinary ads.
Situated in the mature Huajing New City area of Tianhe, the location is excellent, approximately 900 meters from Huajing Road Station on Line 11, a 12-minute walk. Within 500 meters, there are several bus stops with dense routes, making transportation convenient. Within a 1-kilometer radius, it covers community and commercial complexes such as Huajing Xintiandi, and within a 3-kilometer radius, it has direct access to major commercial centers like Tianhe City, Zhengjia Plaza, and Taikoo Hui. The reach covers nearby office workers, community residents, and shopping district visitors.
As a daily path for Zehuiyuan residents 4–6 times a day, the elevator space is enclosed and undisturbed. Each elevator ride lasts 30–90 seconds, allowing advertisements to repeatedly reach the same target audience. Daily exposure time can reach up to one minute, accounting for a significant portion of consumers' daily advertisement exposure.
Frame advertising not only deeply reaches the stable residents of the community but also radiates to the surrounding 1-kilometer living area. Brands can use a synergy model between frame advertising and offline stores to guide residents to nearby consumption, converting community traffic into shopping district traffic. This can increase the return on investment by more than 35%.
As a static display medium, the visuals are orderly and durable, continuously reinforcing brand image. It is suitable for long-term brand awareness campaigns with low advertising resistance. Ads can be integrated with other media forms within the community, creating a 'static-dynamic' full-scenario communication matrix, laying the foundation for a brand's long-term presence in the core areas of Tianhe, achieving continuous investment value growth. It serves as an efficient platform for brands to deeply engage with high-quality communities, enhance conversion, and solidify brand presence.
The framework is installed on both sides and the back wall of the elevator cabin, parallel to the line of sight, with an active attention rate of 45%, higher than traditional media such as TV and social media ads. With precise audience targeting, efficient communication scenarios, and superior geographic location, it provides a marketing channel to effectively reach mid- to high-end family users, achieving dual benefits of brand promotion and sales conversion.
The advertisements offer six core values: precise audience targeting, high-frequency reach, cost-effectiveness, geographic coverage, community trust, and long-term appreciation. They precisely meet the brand’s deployment needs in high-quality communities in Tianhe. Leveraging high-net-worth, stable household members, superior geographic locations, and a favorable community development environment in Tianhe, it not only helps brands quickly reach their target audience but also supports long-term brand recognition and maximizes investment value. It is an ideal investment medium for brands to deeply cultivate Tianhe and connect the 'last mile' of community consumption.
