- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guangzhou | Type：Outdoors | Frequency：60 |
| Address：Beijing Road Cultural Tourism Area, Yuexiu District | Format：led | Duration：15s |
| Location：Beijing Road Cultural Tourism Area, Yuexiu District | Min Qty：1 | |
| Size：12.2 m(W)x16.8 m(H)=204.96 m² | Min Period：week |
Strategic location of Guangzhou's urban core commercial district: Beijing Road Pedestrian Street, as one of the oldest and most popular commercial districts in Guangzhou, has long been at the forefront of local consumption hotspots and holds an irreplaceable urban position. The large screen is located in its central area, occupying scarce high-quality resources.
24/7 high-density pedestrian flow coverage: The daily average pedestrian flow remains stable at over hundreds of thousands, and can even exceed one million during peak holidays, covering multiple audience groups such as local residents, commuters, and tourists. The advertising reach efficiency is extremely high.
Multi scenario overlay enhances communication efficiency: This area is not only a shopping and consumption center, but also an important carrier for cultural exhibitions, festival activities, and nighttime economy. The year-round theme marketing, light festival, food festival and other activities bring sustained attention to advertising.
Strong transportation convenience and multi-dimensional crowd intersection: Adjacent to the Nonglinxia Road Station and Gongyuanqian Station of Metro Line 1, it is within walking distance to landmarks such as Zhongshan Memorial Hall and Martyrs Cemetery. The traffic and pedestrian flow are dense, forming a triple intersection of office, tourism, and consumption lines, and the advertising influence is extensive and far-reaching.
• Superior screen position and excellent viewing experience: The large screen is installed at a moderate height, facing the main pedestrian walkway, with a wide perspective, suitable for long-distance recognition and close range viewing, especially suitable for dynamic image playback, enhancing brand memory.
High definition LED technology ensures visual quality: adopting a high brightness and high contrast LED display system, it can maintain clear and stable image output regardless of strong light during the day or night lighting environment, enhancing brand quality and professional image.
24/7 operation supports diverse advertising rhythms: supports 24-hour continuous playback, and can accurately match the promotion rhythm of different brands during weekday commuting periods, weekend family travel periods, and nighttime leisure periods.
Rich resources that can be linked and have strong integration and communication capabilities: It can be combined with pedestrian street public space activities, surrounding mall signage systems, government cultural and tourism projects, social media interactions, and other channels for joint communication to build an integrated online and offline marketing matrix.
Suitable for use in various industries: Whether it's brand promotion for fast-moving consumer goods, image display for beauty and fashion, product release for technology and digital, or traffic promotion for local lifestyle services, ideal communication effects can be achieved here.
The endorsement effect of urban landmarks is significant: Beijing Road Pedestrian Street is one of the symbols of Guangzhou's urban culture. Choosing to advertise here can not only enhance brand exposure, but also leverage the historical accumulation and urban identity of the block to shape the authority and affinity of the brand.
The premium potential brought by scarce areas: With the advancement of urban renewal, high-quality outdoor advertising resources in core business districts are becoming increasingly scarce. The large screen advertising space on Beijing Road Pedestrian Street has irreplicability and exclusivity, with long-term occupancy value and asset attributes.
High conversion rates boost sales growth: Advertising directly targets a large number of potential consumers, especially in industries such as retail, catering, and entertainment, which can quickly guide customers to enter the store for consumption, forming a "see and buy" consumption loop and improving actual transaction rates.
Rapid establishment of brand awareness: In such a high-frequency exposure and densely populated environment, brand information can be repeatedly reached and visually reinforced, which helps to establish market awareness in a short period of time, especially suitable for key nodes such as new product launches and brand revitalization.
Flexible cooperation mode to meet different budget needs: supports multiple cycle placements such as daily/weekly/monthly, and can set playback frequency, time period, and content combination according to brand marketing goals. It is suitable for both short-term explosive promotion and medium - to long-term brand building.
Strong policy support and mature business environment: Beijing Road, as a key demonstration area for the integration of culture, commerce, and travel in Guangzhou, has been continuously invested by the government in cultural and tourism activities, infrastructure, and environmental optimization, creating a favorable external atmosphere for advertising placement.
• Improved data feedback mechanism for more scientific advertising: Real time evaluation of advertising effectiveness can be achieved through methods such as analyzing foot traffic and time exposure statistics, helping brands optimize their advertising strategies and improve the efficiency of capital utilization and return on investment.
Suitable for creating brand event marketing: The large screen itself is a highly topical communication carrier, combined with creative content, public interaction, social media forwarding and other means, it can easily create brand events, triggering secondary dissemination and even global attention.
• Promote the deep integration of brands with urban culture: By continuously speaking out on Beijing Road, a street with profound cultural heritage, brands can better integrate into the local cultural context and establish deeper emotional connections with consumers.
