- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guangzhou | Type：Outdoors | Frequency：60 |
| Address：No. 208 Tianhe Road, Tianhe City, Tianhe District | Format：led | Duration：15s |
| Location：No. 208 Tianhe Road, Tianhe City, Tianhe District | Min Qty：1 | |
| Size：18.5m(W)×11m(H)=203.5m2 | Min Period：week |
Occupying a city level commercial gateway position: Tianhe City is located in one of the most mature core business districts in Guangzhou, surrounded by high-end office buildings and shopping centers, with highly dense pedestrian, vehicular, and commercial flows, possessing a natural potential for dissemination.
High point display with strong visual focus: The screen is located above the main entrance of the shopping mall, with a moderate height and wide viewing angle, which can attract close range shoppers and be clearly recognized by distant traffic, forming a continuous brand memory point.
Stable passenger flow ensures efficient exposure: The annual passenger flow of Tianhe City is stable at over 10 million, and various types of people such as daily office commuting, weekend consumption, and holiday travel converge here. The advertising reach efficiency is much higher than that of general outdoor locations.
24/7 uninterrupted dissemination: Supports 24-hour continuous playback, covering multiple time periods such as morning and evening rush hour, noon consumption, and nighttime leisure, meeting the precise dissemination needs of different brands to target audiences.
• Compatible with diversified advertising strategies: It can be used to present customized content in various scenarios such as holiday promotions, new product launches, and brand collaborations, flexibly adjusting playback frequency and rhythm to enhance marketing effectiveness.
Deep linkage with mall resources: Advertisers can integrate and disseminate resources such as Tianhe City's on-site activities, membership system, and signage system to achieve a closed-loop transformation from "visible" to "bought".
The brand endorsement effect is significant: As the first modern shopping center in South China, Tianhe City carries the historical imprint of Guangzhou's commercial development, and cooperation with it helps shape the brand's professionalism and trust.
Scarcity brings long-term market value: The LED screen at the main entrance of Tianhe City is an irreplaceable scarce resource, and its geographical location and audience base determine its unique position in the regional advertising market, making it suitable for brands to carry out medium - and long-term advertising layout.
• Concentrated coverage of high net worth individuals: The Tianhe Road commercial district gathers a large number of white-collar workers, business people, and family oriented consumers, with strong overall purchasing power and decision-making ability, making it highly attractive to mid to high end brands.
Strong conversion potential to boost sales growth: The advertising screen directly faces the main entrance of the mall, making it easy to guide consumers into the store experience, especially suitable for offline drainage in industries such as retail, beauty, fast-moving consumer goods, and luxury goods.
• Communication efficiency superior to traditional outdoor advertising: Compared to ordinary light boxes, bus stop signs, and other forms, LED large screens have more impactful dynamic images, more intuitive information transmission, and are more likely to attract attention, thereby improving brand awareness and acceptance.
Adapting to the diverse industry advertising needs: Whether it's brand building for consumer goods, showcasing the image of technology products, or promoting local services, this large screen can provide an efficient communication platform and a good return on investment.
