- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Outdoors | Frequency：60 |
| Address：110 Xidan North Street, Xicheng District | Format：large screen | Duration：15s |
| Location：110 Xidan North Street, Xicheng District | Min Qty：1 | |
| Size：39m*14m=546㎡ | Min Period：week |
1. Precise access to prime locations
Located in the core commercial district of Xidan, forming a "golden triangle" pattern with Financial Street and Wangfujing, the surrounding area has a dense subway network with a stable daily passenger flow of over 80000. The screen facing the traffic lights at the intersection, where pedestrians stay for a long time, naturally catches the eye with high conversion potential for advertising content.
2. Strong visual penetration to create brand memory
Adopting P4 high-definition display technology to support dynamic videos and naked eye 3D effects, the images are clear, delicate, and have strong visual impact. The angled structure achieves multi angle coverage, allowing brand information to be fully presented in different directions and enhancing communication efficiency.
3. Concentrated audience with strong purchasing power
Lao Fu Ye Department Store is positioned as a mid to high end consumer group, attracting a large number of young women, fashionistas, and family users to visit. The advertising content naturally aligns with the target audience of beauty, luxury goods, light luxury brands, and lifestyle products to enhance marketing effectiveness.
4. High frequency carousel enhances cognition
The advertising content is played in a loop with a daily lighting time of more than 14 hours, combined with holiday theme planning to continuously deepen the brand impression and help the brand quickly establish awareness.
5. High scene fusion enhances acceptance
The location of the screen is at the intersection of shopping, leisure, and transportation routes. Consumers in a relaxed and open psychological state are more likely to accept brand information, which enhances advertising favorability and memory retention rate.
1. Brand tone boosting tool
As an iconic media outlet in the Xidan business district, the placement of the Lao Fo Ye big screen can help quickly enhance the brand's sense of grade, especially suitable for consumer goods, luxury goods, and emerging domestic brands that pursue youthfulness and international expression.
2. Efficient drainage promotes store conversion
The advertising content can be directly directed to the internal stores of Lao Fu Ye Department Store or surrounding shopping malls such as Juntai Department Store, Han Guang Department Store, etc. to achieve a short path conversion from exposure to entry into the store, which is suitable for marketing purposes such as new product promotion and promotional activities.
3. Outstanding ability to create topics
Combining naked eye 3D technology with holiday hotspots can create creative content with strong dissemination power, which can trigger secondary diffusion through short video platforms to achieve an integrated dissemination effect of "offline explosion+online fermentation".
4. Flexible deployment to adapt to multiple budgets
According to the needs of the enterprise, it is possible to choose a package time period, package day, or full month advertising mode. The price fluctuates with the cycle and adapts to the high-intensity exposure strategy of start-up brands or mature brands to reduce trial and error costs.
5. Long term cooperation with scarce resources
At present, the screen media resources are exclusively managed by a single operator with exclusivity and stability. Brands can lock in high-quality locations through long-term cooperation to seize the intellectual high ground and avoid competing brands from grabbing positions.
