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Area:Changsha | Type:Outdoors | Frequency:60 |
Address:338 Huangxing South Road, Tianxin District | Format:large screen | Duration:15s |
Location:338 Huangxing South Road, Tianxin District | Min Qty:1 | |
Size:55.38m(w)×12.48m(h)=691.14㎡ | Min Period:周 |
Dual engines of international business and trendy culture
Connected with T2 Tower and Meixi Lake International Cultural and Art Center, covering multinational corporate headquarters, foreign-funded institutions, and art enthusiasts.
The surrounding luxury goods stores and designer boutiques are densely packed, and advertisements can easily trigger social communication among high net worth individuals.
Nighttime economic tipping point
19: The bright screen period from 00:00 to 23:00 is precisely matched with the peak of Changsha's "night economy", and the dynamic screen effects form a synergistic effect with the city's light show.
The peak flow of people during holidays exceeded 800000 people per day, and the advertising conversion rate was significantly higher than during the day.
Technology empowers immersive communication
The 4K ultra clear screen is equipped with an intelligent temperature control system, which is suitable for the rainy climate in Changsha and has industry-leading image stability.
Supporting AR virtual interactive technology, it can achieve a virtual real integration experience between brand IP and offline scenes
Circle penetration power: Targeting over 200000 foreign nationals and 400000 urban white-collar workers in Changsha, the advertising content naturally aligns with the international brand tone.
Cost leverage effect: The cost of a single event (180000 to 350000 yuan/week) can leverage the city's buzz, resulting in a 40% increase in cost-effectiveness compared to subway station screens.
Brand asset accumulation: Continuous investment for 6 months can increase the brand's cognitive share among high-end customers in Changsha by 27%, becoming an accelerator for regional brand upgrading.