Media Resources

As an iconic building under KB Financial Group, the largest financial institution in South Korea, this large screen not only carries the brand's own communication needs, but also becomes a high ground for many enterprises to compete in advertising. It is surrounded by government agencies, financial institutions, commercial office buildings, and cultural facilities, with a large daily flow of people, making it an ideal window for brands to speak out.

The outdoor screens of Hongda H1 (CGV) and Hongda H2 (Yongfeng Bunko) are located in the Hongda area of Mapo gu, Seoul, which is the birthplace of Korean youth culture and a concentrated exhibition area for artistic creativity. As a cultural center where young people gather, Hongda not only has a rich artistic atmosphere, but also attracts a large number of tourists to experience the unique Korean Wave culture.