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Pillar advertisements are set around the support columns of the subway station hall to achieve all-round display.

Composed of 4 super large light boxes and 6 square pillars, the station is the core station of Line 4, one of the most prosperous business districts in Wuchang, landmark business districts, high-end office buildings, passengers have the significant characteristics of youth and high consumption power, and the super light box fully covers the passenger flow of the whole station.

The passage forms an independent closed communication environment, through which all incoming and outgoing passenger flows must pass, and the advertising information can cover 100% of the passengers' line of sight.

The negative third floor is the center area of the transfer platform (Area C), which is the only way for passengers to pass through to ensure that the advertisements reach the target group with high frequency.

Pillar advertising presents brand information in an all-round way around the column, and passengers can receive the advertising content in full no matter what direction they pass, breaking through the perspective limitations of traditional print advertising.

The outdoor large screen advertisement of Ho Chi Minh City Diamond Shopping Center is located in one of the busiest commercial districts in the city, and is a high-end consumer venue that integrates shopping, entertainment, and dining. With its superior geographical location and high traffic audience coverage, this large screen provides an efficient and eye-catching display platform for the brand.

The advertisement is located at the core node of the transfer channel, which is the only passage path for passengers, achieving 100% reach rate and visual unavoidable.

The average daily passenger flow reached 81,700 and the transfer passenger flow was as high as 123,300, ensuring that the advertising reached a large audience.