Media Resources

The Yangtze River all-line night cruise ships, the waterfront belt along the river in Wuchang, cross-river traffic flow and citizens relaxing on both banks can clearly view the light and shadow images from a long distance. The site sees a large daily flow of pedestrians and vehicles, providing continuous, high-density exposure support for brands.

The tower stands on the top of Guishan Hill in Hanyang, at the geographical junction of the Yangtze River and the Han River. Its elevated location allows light and shadow visuals to cover both banks of the two rivers. Yangtze River night cruise ships and cross-river vehicles can clearly view it from a long distance, breaking the perspective limitations of flat media along the river.

As a flagship media carrier of the Yangtze River Light Show, the cable-stayed light show on the Second Wuhan Yangtze River Bridge leverages the unique architectural form of the river-crossing bridge to build a large-scale multi-perspective light and shadow communication platform along the Yangtze River Main Axis, boasting communication potential unmatched by traditional outdoor large screens.