Media Resources

At the main entrance and exit vehicle passage of Hui'an Garden Community, all motor vehicles must make a brief stop when entering or exiting. Residents' attention naturally focuses on the advertising images above or beside the barrier gate. This traffic flow cannot be bypassed, ensuring more than two stable exposures per day, creating a repetitive daily memory effect and effectively strengthening brand recognition.

The barrier gate is located at the only entrance and exit channel with no other advertising interference, allowing for clear information delivery and high audience attention. Adjacent to prime city resources such as Ao City Business District, Tianjin University, and Water Park, it significantly enhances the efficiency of information reception and memory retention.

With its precise audience profiling, mandatory dwell scenarios, and cost-effective operating model, it has become an outdoor community-level media resource in the Xiqing area that cannot be ignored, particularly suitable for brands prioritizing effectiveness and local penetration.

Xialanyuan Community, located in Zhongbei Town, Xiqing District, Tianjin, is a mature residential community primarily catering to families with basic and upgraded housing needs. The surrounding facilities are well-developed, and the living atmosphere is strong. The barrier gate advertisements at the community's vehicle entrances and exits are becoming an important medium for brands to reach high-value car owner groups.

The advantage of media lies in its precise coverage of the permanent population within communities, with stable advertisement exposure periods, effectively enhancing brand awareness and the efficiency of word-of-mouth communication, reaching vehicle owners and pedestrians, achieving an effective reach rate of 86%, making it suitable for local businesses.

The advantage of community gate media lies in its precise coverage, which can continuously reach the target audience. Through community gate advertisements, businesses can efficiently establish brand awareness, enhance word-of-mouth communication within the community, and achieve low-cost, high-conversion marketing results.

Barrier gate advertisements and elevator frame advertisements create a unique complement. Elevator frame advertisements create an immersive experience inside the elevator, while barrier gate advertisements establish a first impression at the entrance, together forming a seamless community communication loop.

Track exposure The south gate is 100 meters away from Huaihe Road Station of Metro Line 5, with an average daily passenger flow of 23,000 people at a single station, forming a natural flow of people advertising space