Media Resources

The South Station Hall is the only major southbound entry passage of the entire station, handling all inbound passenger flows from buses, private vehicles, metro lines and tourist groups at the South Square. It is classified as an S-level prime core location within the station with no passenger flow diversion or alternative functional spaces available.

The extra-long visual corridors arranged in contiguous blocks can create integrated immersive thematic visuals. When displaying unified images, they form a kilometer-scale continuous brand visual flow. When multiple display panels synchronously show consistent visuals, an unbroken seamless brand visual flow can be realized.

Positioned on one side of the platform floor, this medium is the first advertising sight people see upon arriving in the city and the last one they glimpse before leaving. It fully covers all departing and arriving passengers with an extremely high audience coverage rate. Its giant screen displays intricate details and delivers a stunning visual impact, cementing a "premium, high-end" brand image deep in audiences' minds and serving as a high-quality advertising medium to boost brand reputation.

Located in the east underground entrance hall with direct access to the south underground waiting room, this media spot boasts a prime location. It is the first advertising medium subway passengers see upon entering the station, boosting brand exposure and enabling zero-distance contact with commuters. Featuring strong forced visibility, it effectively covers waiting crowds and delivers profound influence on target audiences through meticulous brand presentation.

This media is mounted on the pillar walls of waiting rooms and displayed in continuous rows, presenting a magnificent, striking visual impact. It boasts high ad attention and effective reach, greatly boosting brand influence, making it the top media choice for new product launches and integrated releases of full product lines.

It covers the full passenger flow closed loop of ticket sales, security inspection and entry on the west side. It is the sole and essential passage that 100% of passengers entering from the west must pass through, with no passenger diversion and blind spots. The advertisement achieves an extremely high effective reach rate. Passengers queue up to buy tickets and go through security checks here, with an average stay of 2 to 6 minutes, offering ample free time to view the advertisements.

The escalator leading to the east and west station hall is the only mandatory passage for passengers to go through security checks and head upstairs to the waiting hall. It covers 100% of all departing passengers in the station with no passenger diversion or omission, which sets it apart from scattered media locations such as waiting halls and platforms.