How to choose an elevator advertising company? Industry Landscape and Selection Guide for 2026

When you first prepare to advertise in elevators, in addition to answering questions such as "what form to invest" and "how much money to invest", there is a more fundamental choice in front of you: with so many elevator advertising companies, who should you collaborate with?

Should we look for industry leader Focus Media or trendy media that focuses on communities? Should we choose a national large company or a local small agent? There is a huge price difference and uneven service quality between different companies.

This article will systematically review the industry landscape of Chinese elevator advertising companies in 2026, from top giants to regional newcomers, from technical capabilities to price levels, helping you find the most suitable partner among numerous choices.

1、 The pattern of China's elevator advertising industry: dual giants dominate, diversity coexists
According to industry data from 2025 to 2026, the Chinese elevator media market has formed a relatively stable competitive pattern. As a pioneer in the industry, Focus Media is far ahead in market share. As a rising star, New Tide Media focuses on community scenes and occupies an important market share, with both accounting for the vast majority of the market.

In addition to the dual giants, there are also Ti Ying Media focusing on high-end commercial building projection media, Xi Ping Media deeply cultivating community ladder media in second to fifth tier cities, Chuangshi Technology relying on Skyworth Group to create intelligent interactive ladder media, and regional small and medium-sized advertising companies throughout the country in the market.

In April 2025, Focus Media announced the acquisition of 100% equity of New Wave Media, a significant industry consolidation that will further reshape the competitive landscape. However, as of early 2026, New Wave Media still maintains independent operation, and its digital advertising system and technological capabilities have distinct characteristics in the market.

2、 In depth analysis of top elevator advertising companies
Focus Media: Industry Pioneer and King of Scale
Focus Media is the pioneer of China's elevator media industry, building a leading urban lifestyle media network in China. The company covers numerous cities across the country and overseas markets, with over 2.8 million elevator terminals, reaching hundreds of millions of mainstream consumers in Chinese cities.

The core advantage of Focus Media is first reflected in its economies of scale. There are approximately 1.8 million elevator poster devices and 1.26 million elevator television devices, with extremely high network coverage density, capable of achieving a "saturation attack" style brand explosion. By relying on high-frequency and mandatory outreach, the brand awareness can be quickly enhanced through repeated exposure, especially suitable for concentrated advertising at nodes such as new product launches and brand rejuvenation.

In terms of digital upgrading, Focus has achieved screen networking, data reflow, and programmatic delivery, and has collaborated with platforms such as Alibaba to explore precise delivery based on big data. Its customer renewal rate exceeds 85%, providing full chain services from planning to effect attribution for thousands of brand owners.

Suitable for national brands that pursue large-scale brand exposure and need to quickly establish public awareness, as well as enterprises with sufficient budgets and a desire to achieve "saturation attack" marketing.

New Tide Media: Digital Pioneer of Community Precision Marketing
New Tide Media was founded in 2017, positioned as a community media platform focused on Chinese household consumption. As the leading operator in the number of smart screens for community elevators in China, New Tide covers more than 200 cities across the country, with over 700000 elevator smart screens and reaching 180 million middle-class households daily.

The core advantage of Xinchao lies in its technology driven approach. The company has accumulated over 200 patents and software copyrights, and its technical team includes more than 150 software engineers, supporting independent technology throughout the entire process from hardware to software. Its "Life Circle Intelligent Placement Platform" achieves closed-loop capabilities of precise pre investment screening, real-time monitoring during investment, and post investment effect attribution.

The "Thousand Buildings, Thousand Faces" tag system is a unique ability of Xinchao, which accurately matches target customer groups and communities by connecting offline community data with online desensitization data. The deep cooperation with e-commerce platforms has further strengthened its effectiveness advantages. The "Jingchao Plan" uses JD e-commerce tags to select points, while the "Liangchao Plan" relies on massive cloud data to screen communities, achieving full chain conversion tracking from offline exposure to online traffic or seeding.

The advantage of community scenarios enables it to focus on the household consumption track, helping brands efficiently connect with household consumption decision-makers. Successful cases include that Yellow Swan became the first brand of edible eggs through trendy media, and YAYA duck down jacket became the first selling brand of Tiktok women's clothing during the "Double 11" in 2024.

Brands that are suitable for targeting household consumption decision-makers, advertisers who need to reach accurately and have quantifiable effects, and e-commerce merchants with stores on platforms such as Tiktok and JD.

Framework Media: The Founder of Elevator Plane Media
Frame Media, founded in 1999, is the leader of elevator print media market in Chinese Mainland. The total amount of media under the company once occupied the vast majority of the market share, covering key cities and mid to high end household consumers. In 2005, it was acquired by Focus Media and is now one of the core business segments under Focus Media.

The core advantage of frame media lies in its focus on elevator flat media, forming a vertical communication network among white-collar and household consumer groups. Its form is stable and mature, suitable for advertisers who prefer traditional frame poster forms.

A brand suitable for pursuing stable and mature print media advertising channels.

Xiping Media: Expert in community ladder media for sinking markets
Xiping Elevator Advertising focuses on community elevator media and is an innovative intelligent IoT media company. Xiping has a resource network covering numerous cities and over 200000 locations, with a deep layout of community scenes in second, third, fourth, and fifth tier cities across the country. The characteristic of its model is "offline advertising e-commerce, intelligent media publishing, and intelligent community altruism".

The core advantage of Xiping lies in its deep coverage of the sinking market, relatively affordable prices, and suitability for regional brands and local merchants.

Suitable for brands that need to conduct regional advertising in second to fifth tier cities, as well as local businesses with limited budgets but hoping to reach the community population.

Tiying Media: Innovator of Projection Media for High end Business Buildings
Beijing Tiying Media Technology Co., Ltd. is an innovative advertising company for building elevator media, positioned as a "high-end business building digital media platform" since its establishment. The company independently develops and owns intellectual property rights for elevator projection equipment, which subverts existing flat communication media, achieves mobile interconnection, and has programmatic ordering and big data analysis functions.

The core advantage of Tiying Media lies in focusing on high-end commercial buildings and achieving differentiated outreach through projection technology. Its media format is innovative and visually impactful, standing out among numerous elevator media.

Suitable for brands targeting high-end business audiences, as well as advertisers pursuing innovative media forms and hoping to stand out.

Chuangshi Technology: The New Power of Intelligent Interactive Ladder Media
Chuangshi Technology is an elevator media brand incubated by Skyworth Group, focusing on elevator media business. It was jointly incubated and established by Skyworth Group and its subsidiary Kukai Technology. The company relies on the display technology accumulation of Skyworth Group and the Cool Open digital ecosystem, committed to reconstructing the media value of elevators through AI technology and creating an intelligent interactive media platform. At present, we have collaborated with our parent company to customize and develop multiple AI intelligent agent matrix solutions, integrating cutting-edge technologies such as AI speech recognition and AR interaction.

The core advantage of Chuangshi Technology lies in relying on Skyworth's display technology and Kukai's digital ecosystem, possessing intelligent interaction capabilities, and being able to create richer interactive experiences for brands.

Suitable for brands that pursue technological innovation and hope to enhance advertising effectiveness through interaction.

3、 Regional small and medium-sized elevator advertising companies
In addition to national giants, there are also numerous regional small and medium-sized elevator advertising companies in various regions. They usually deeply cultivate the local market, have close relationships with local properties, and have resource advantages in specific areas.

From a real procurement case, the elevator flat media project in Xiyuan Community, Huazhong Agricultural University, had an annual transaction price of 80000 yuan for 50 elevators, supplied by Guangxi Fenzhong Digital Media Advertising Co., Ltd. Zhongyuan Bank Elevator Advertising Project, elevator poster frame type costs 80 yuan per piece per week, elevator video type costs 20 yuan per piece per week, and the supplier is Fenzhong Intelligent Media Advertising Co., Ltd. The elevator advertising project of China Postal Savings Bank Shenzhen Branch, with a total price not exceeding 1 million yuan per year, is supplied by Shanghai Zunguang Advertising Co., Ltd.

These cases demonstrate that regional advertising companies can provide more flexible services and competitive prices, especially suitable for local merchants and regional brands.

4、 How to choose the most suitable elevator advertising company? Three-step decision-making method
Step 1: Clarify the advertising target and audience
Firstly, you need to ask yourself three core questions. What is the advertising target, whether it is national brand exposure or regional market deepening, whether it is new product explosion or long-term image maintenance. Who is the target audience, family consumers, business white-collar workers, or specific circles. Where is the core market, first tier cities or lower tier markets.

Step 2: Match company characteristics
If the goal is national brand exposure, Focus Media is the first choice due to its advantages of the widest coverage and strong brand explosion ability. If targeting household consumption with precise outreach, the deep cultivation of community scenes and digital precision delivery capabilities of New Tide Media are the best match. If there is a need to penetrate the lower tier market, Xiping Media leads in resource richness in second to fifth tier cities. If targeting high-end business people, Ti Ying Media's high-end office projection media has unique value. If it is only local advertising, regional advertising companies can often provide more flexible prices and more localized services.

Step 3: Evaluate technical capabilities and services
In terms of digital capabilities, does it support crowd screening, effect tracking, and data attribution. In terms of monitoring and broadcasting guarantee, do you provide photos for publication and broadcast monitoring. In terms of service response, are the contract terms clear about maintenance responsibilities and repair deadlines. In terms of price transparency, whether the quotation is clear and whether there are any hidden costs.

Tianci Media is a professional elevator advertising platform that maintains deep partnerships with mainstream elevator advertising companies across the country. We can accurately match the most suitable elevator advertising resources according to your specific needs. Provide one-stop professional services from demand analysis, company screening, point recommendation, and publication execution.

5、 Common Misconceptions and Avoiding Pits Guide
Misconception 1: Only recognizing large companies and neglecting local resources
Although large companies have economies of scale, local advertising agencies may have stronger positioning resources and price competitiveness in specific regions. For local merchants, priority should be given to regional companies that deeply cultivate the local area, as they often offer higher cost-effectiveness.

Misconception 2: Only focusing on price, ignoring the quality of the location
The cheapest companies may offer locations with low occupancy rates and mismatched crowds. It is essential to request detailed location information to evaluate the quality of the community and match the population.

Misconception 3: Not examining the company's property cooperation relationship
Legitimate elevator advertising companies have long-term and stable cooperative relationships with property management. Before signing the contract, you can request to view the cooperation agreement or authorization certificate with the property management to ensure the authenticity and reliability of the location.

Misconception 4: Neglecting production and installation costs
The media release fee on the quotation often does not include production and installation fees. Before signing the contract, it is necessary to confirm the items included in the total price to avoid additional costs in the future.

Misconception 5: Not reviewing contract details
Clearly define the publication time, responsibility for image maintenance, repair time for damages, and compensation terms for malfunctions. Write the service commitment into the contract to ensure the protection of rights and interests.

Misconception 6: Collaborating with unqualified intermediaries
It is necessary to verify the company's qualifications to ensure that it has legal media resource management rights and avoid situations where it cannot be guaranteed after publication.

VI. Conclusion
The choice of elevator advertising company is not simply 'which one is the best', but 'which one is the most suitable'.

Pursuing nationwide brand exposure, Focus Media is the first choice. Targeting household consumption with precise outreach, New Tide Media's digital system has obvious advantages. Deeply cultivating the sinking market, Xiping Media is worth paying attention to. Reaching high-end business audiences, Tiying Media's projection media has unique value. Local businesses may offer better value for money through regional advertising companies.

For beginners, it is recommended to first clarify one's own goals, then select two to three companies for comparison based on the framework of this article. It is required to provide location details and quotations, conduct on-site inspections of location quality, and ultimately choose the most suitable partner for oneself.

No matter which company you ultimately choose, Tianci Media can provide you with professional consulting and resource matching services. As a professional elevator advertising platform, Tianci Media maintains deep cooperation with mainstream elevator advertising companies across the country, and can accurately match the most suitable elevator advertising resources according to your specific needs, ensuring that every investment you make is worth it.