By integrating fluidity, visual aesthetics and precise reach, fuselage color advertising has become a strategic media choice for brand high-altitude communication.
As a necessary voucher for passengers to board the plane, the boarding pass has a 100% arrival rate and communication rate, and is a high-end communication carrier that cannot be underestimated in the aviation media
The lightbox advertisement in the bus waiting hall of Temple of Heaven Park is located around Temple of Heaven Park in Dongcheng District, Beijing. This is one of the famous tourist attractions in Beijing and a great place for citizens to relax and entertain. Lightbox advertising, with its superior geographical location and high-density pedestrian coverage, has become an ideal choice for brand display.
Airframe title advertising refers to the marketing form in which the company prints the brand name or logo directly on the fuselage of the aircraft and uses the high visibility and wide coverage of the aircraft for brand communication
As China's flag carrier, Air China's painted three-piece headrests, seat covers, and tables in its cabin constitute a unique in-flight visual identification system
Located in the headrest position of the seat, passengers can contact it as soon as they board the plane, and the advertising content can be presented without operation, forming a "preconceived" brand impression
Passengers stay in the closed cabin for more than 2 hours on average, and the frequency of eye contact with the luggage rack can reach 10-15 times/hour, forming a high-frequency and deep-seated brand memory
Covering 74% of Air China's business passengers and 66% of corporate middle and senior managers, the annual household income of 500,000 people accounts for a significant proportion