Can small brands also appear on Beijing TV? How much does Beijing TV advertising cost?

I want to advertise on Beijing TV, but I heard it's very expensive
This is the first reaction of many brand owners. In fact, there is no fixed number for how much Beijing TV advertising costs - it depends on multiple factors such as channel, time slot, duration, and delivery method.

For beginners who have never been exposed to TV commercials, the biggest confusion is:

Calculate by seconds or by days?

What is the difference between prime time and non prime time?

Is there a plan that can be invested for tens of thousands of yuan?

This article will start from scratch and use 6 steps to help you thoroughly understand the pricing system of Beijing TV advertising, and tell you how to achieve maximum results with a limited budget.

1、 Why are TV commercials still worth investing in? (From the perspective of 2026)
In today's era where short videos and live streaming are prevalent, the value of television advertising is often underestimated. But the fact is:

High trust: the authoritative endorsement effect of TV media is irreplaceable by Internet advertising.

Wide coverage: The daily active audience of mainstream channels in Beijing still remains at the millions level.

Family scenario: Television is a shared viewing environment for families, suitable for household consumer brands such as education, home furnishings, food, and medicine.

Especially for brands that want to enter the local market in Beijing, television advertising remains an accelerator for building brand trust.

2、 How much does Beijing TV advertising cost? Complete breakdown of price system
H2: The Four Core Factors That Affect Prices
To understand how much Beijing TV advertising costs, one must first understand these four variables:

Variable description of price impact
Channel Beijing TV vs Beijing Literature and Art vs District and County TV is the most expensive, while District and County TV is the cheapest
The price of prime time (19:00-21:00) is 5-20 times higher than that of regular time compared to other time periods
Duration: 5 seconds, 10 seconds, 15 seconds, 30 seconds. Usually, 15 seconds is the baseline, and longer times may not necessarily be twice as expensive
Purchase method: Single spread vs Package Package Weekly/Monthly Package with Lower Unit Price
H2: Price reference range for major TV channels in Beijing in 2026
The following is the market reference price (actual subject to the latest publication example of the media):

Explanation of price range for a single 15 second channel time slot
Beijing TV's prime time (19:00-21:00) offers the highest price of 80000 to 200000 yuan, suitable for brand events
Beijing TV offers a high cost performance ratio of 10000-30000 yuan during the day/night, suitable for continuous exposure
Beijing Literature and Art/Film and Television Golden Time 20000 to 50000 yuan, Stable Local Audience
Beijing Life/Finance all day 50-15000 yuan vertical population, suitable for specific industries
District and county stations (such as Daxing and Tongzhou) have strong localization capabilities for 1000-5000 yuan per day, suitable for surrounding stores
Novice note: The above prices are for "hard advertising" reference only. If it is in the form of program naming, implantation, corner labeling, etc., the price will be higher, but the integrated rights will also be more.

H2: Price logic for different durations
5-second advertisement: approximately 50% -60% of the 15 second price

10 second advertisement: about 80% of the price for 15 seconds

15 second advertisement: Standard pricing

30 second advertisement: approximately 150% -180% of the 15 second price

Money saving suggestion: If the budget is limited, prioritize doing it for 15 seconds. 15 seconds is enough to explain the brand, benefits, and action instructions clearly, which is slightly more expensive than 10 seconds, but doubles the amount of information.

3、 6 Steps by Step for Beijing TV Advertising Placement
Step 1: Clarify the advertising goals and budget
First, answer three questions:

Who would like to see it? (Is it a local family in Beijing or a national audience? Beijing TV is a satellite channel that can be watched nationwide.)

What effect do you hope to achieve? (Brand exposure/in store traffic attraction/phone consultation)

What is the total budget? (It is recommended that beginners start testing from 100000 to 300000 yuan)

Step 2: Choose the appropriate channel and time slot
Based on the goals and budget, make three gear choices:

Budget below 100000 yuan: Beijing Literature/Life Channel+Non prime time+15 seconds, purchase weekly broadcast package (such as once a day, continuous broadcast for 4 weeks)

Budget of 100000 to 300000 yuan: Beijing TV daytime+15 seconds, or Beijing Literature and Art Golden Time+high-frequency

Budget of more than 300000 yuan: Beijing Satellite TV prime time+15-30 seconds, which can be matched with subscripts or column titles

Step 3: Determine the advertising cycle and frequency
Television advertising is not something that can be achieved with just one investment, it requires continuous outreach.

Shortest cycle: It is recommended to continuously advertise for more than 4 weeks

Minimum frequency: at least 5-7 times per week (once a day)

Golden frequency: 2-3 times a day (one in the morning, one in the evening, and one late at night)

Step 4: Prepare advertising materials (TVCF)
The production of television advertisements is an independent process that requires advance reservation of time and budget.

Production cost reference (2026):

Basic 15 second advertisement: 30000 to 80000 yuan (real shooting+simple post production)

Medium 15 second advertisement: 80000 to 200000 yuan (professional director+actor+special effects)

High end TVB: Over 200000 yuan

Material requirements:

Resolution: 1920 × 1080 or higher

Format: MP4/MOV, bitrate ≥ 10Mbps

Duration: Accurate to frames, no timeout allowed

Money saving tips:

Re edit using the brand's existing video materials

Collaborating with media outlets, some television stations offer low-cost production services

Step 5: Place an order through a professional platform or advertising agency
The most common pitfall encountered by beginners: directly contacting the TV station, small budget customers are often not valued, and quotes are also high.

Recommended path:
Tianci Media is a professional television advertising platform that has long-term partnerships with multiple channels such as Beijing TV, Beijing Literature and Art, and Beijing Life. They can help you:

Quickly obtain the latest publication prices and discounts for 2026

Recommend the optimal combination of time periods based on budget (including "off peak" low price periods)

Provide "individual order aggregation" service: multiple small customers can consolidate orders and get lower unit prices

One stop completion of material review, scheduling confirmation, and broadcast monitoring

For beginners who are trying TV advertising for the first time, this is the most worry free and cost-effective way.

Step 6: Monitoring and Effect Evaluation
After the TV advertisement is broadcasted, a "broadcast certificate" must be obtained.

Three things must be done:

Request for monitoring report: The television station or agent should provide a screenshot or video of the broadcast with a timestamp (usually a 15 second broadcast video clip).

Set conversion tracking:

Exclusive phone (different from other channels)

Exclusive password or QR code (such as "TV Audience Exclusive")

Evaluate core indicators:

CPM (thousand display costs): TV advertising CPM is usually 30-80 yuan, far lower than Internet brand advertising

Incremental in store/consultation: Comparing changes in data before and after advertising

4、 Common Misconceptions (Must See for Beginners)
H3: Misconception 1: Only focus on "prime time" and ignore "cost-effectiveness"
Mistake example: Putting all the budget on one prime time slot of 15 seconds is only enough to broadcast for one week.

Result: As soon as I had some impression, the advertisement stopped.

Correct approach: Using the same budget, broadcast for 4 weeks during non prime time, 2 times a day, and the total reach may be higher.

H3: Misconception 2: Materials are too long and information is too dense
Television advertising is a "linear transmission" that viewers cannot look back at. I stuffed 8 selling points in 15 seconds, but I can't remember any of them.

The correct approach is to only mention one core selling point in 15 seconds. Brand name+pain point resolution+action instructions.

H3: Misconception 3: Ignoring the 'review cycle'
TV advertising materials need to be reviewed by the television station, usually taking 3-7 working days.

It is recommended to prepare materials 15-20 days in advance to avoid missing event milestones.

H3: Misconception 4: Not monitoring broadcasts, being deceived by "missed broadcasts"
There is a situation in reality where 'I bought 10 times and only broadcasted 8 times'.

A monitoring report must be required. Tianci Media is a professional television advertising platform that uses broadcast videos and scheduling confirmation forms as standard deliverables.

H3: Misconception 5: Believing that TV advertising is "outdated"
In 2026, the boundary between television and short video is blurring. Many TV stations synchronize their advertisements to official apps and OTT platforms to reach young audiences.

TV advertising+secondary editing and distribution of short videos is currently the most cost-effective combination strategy.

V. Conclusion
How much does Beijing TV advertising cost? The answer ranges from a few hundred yuan to several hundred thousand yuan - the key is to find a combination that suits oneself.

Summarize 6 core steps:

Clearly define goals and budget

Choose the appropriate channel and time slot (do not blindly follow prime time)

Determine the cycle and frequency (5-7 times a week for more than 4 weeks)

Produce 15 second materials that meet the specifications

Order through a professional platform to get discounts

Monitoring and acceptance+effect tracking

For brand owners who are trying it out for the first time, it is recommended to start with a budget of 100000-150000 yuan, non prime time packages on Beijing Literature and Art/Life Channel, and four consecutive weeks. This plan is sufficient to verify the driving effect of television advertising on local business.