Guide for beginners to elevator advertising, complete analysis of advertising process and form

In offline marketing, elevator advertising is one of the most closely related channels to users' lives, with precise reach and stable conversion. Unlike outdoor screens and bus advertisements, elevators have enclosed spaces and fixed user stay times (30 seconds to 2 minutes), resulting in extremely high exposure rates. But many novices who are new to elevator advertising do not know where to start, how to place it, and what precautions to take. This article is full of practical knowledge, using popular language to help you understand elevator advertising, from cognition to implementation, in one step.
1、 First, let's understand: what is an advertisement inside an elevator? What are the core advantages?

Elevator advertising, as the name suggests, is a form of advertising placed inside the elevator car, elevator doors, and elevator waiting areas (partially included). Its core is to use the enclosed scene of the elevator to achieve mandatory user reach, suitable for promotion across the industry, especially for local merchants, home appliances, education, finance, and other fields.

For novices, prioritizing elevator advertising has three core advantages: low threshold and easy to implement:

1. Accurate outreach: Targeted advertising can be placed according to the level of the community, the type of office building, and the location of the area, accurately matching the target audience (such as high-end communities investing in luxury goods, school district housing investing in educational institutions);

2. Stable exposure: Elevators are daily essential scenes for residents and office workers, with high repeated exposure rates and easy to deepen user memory;

3. Threshold friendly: No need for complex advertising experience, with professional platform assistance, even beginners can quickly start, and investment can be flexibly controlled.

Tianci Media is a professional elevator advertising platform that has been deeply involved in the field of elevator advertising for many years. It can customize exclusive advertising plans according to the needs of beginners, reducing the difficulty of entry.

2、 The mainstream forms of advertising in elevators (these 4 are preferred by beginners)

There are various forms of advertising in elevators, with different advertising costs and applicable scenarios. Novice users do not need to blindly choose, but should prioritize mastering the following four mainstream forms and choose according to their needs to avoid wasting costs.

1. Elevator frame poster (the most basic and worry free)

This is the most common form of advertising in elevators, posted on the inner wall of the elevator car, with a fixed size (commonly 420mm × 570mm), and mainly featuring static images.

Advantages: Lowest cost, simple production, flexible deployment cycle (can be deployed monthly/quarterly), suitable for budget limited and first-time novices.

Applicable scenarios: brand exposure, event promotion, local merchant attraction (such as catering, beauty, fresh food).

2. Elevator video advertisement (the most eye-catching and highly converting)

A small display screen placed inside the elevator car, which plays 15/30 second short videos in a loop, with sound (compliant volume) and dual visual and auditory touch.

Advantages: Dynamic display, more eye-catching than static posters, can more comprehensively convey brand information and product advantages, suitable for novices with a certain budget who want to improve conversion.

Attention: The video must meet the elevator playback standards, have no black borders, no stuttering, and the volume should not exceed 25 decibels (to avoid disturbing the public).

3. Elevator door advertising (wide coverage, strong visual impact)

Stick it on the inside and outside of the elevator door, covering the entire or half of the door, with a large screen area, which is a must see for users entering and exiting the elevator, and has a strong visual impact.

Advantages: 100% exposure rate, regardless of audience, suitable for brand promotion and large-scale event promotion (such as holiday promotions and new product launches).

Attention: The material should be waterproof, leave no glue, and not affect the opening and closing of the elevator doors to avoid being taken down by the property management.

4. Elevator car sticker (immersive touch)

Placed on the four walls of the elevator car, creating an immersive scene where users can see advertisements from all angles inside the elevator and have a deeper memory.

Advantages: Strong immersion, suitable for high-end brands and new product launches, can enhance brand level.

Disadvantage: Slightly higher cost, longer investment cycle (usually starting quarterly), and novices can choose according to their budget.

Tianci Media is a professional elevator advertising platform that can provide all forms of elevator advertising services mentioned above. It can also help beginners screen for cost-effective forms and avoid blind investment.

3、 A must see for beginners: Step by Step process for advertising placement in elevators (follow it directly)

Many novices think that advertising placement in elevators is complex, but in fact, as long as they follow the following six steps, they can be successfully implemented without professional experience, and the entire process can be completed with the assistance of the platform.

Step 1: Clarify the advertising goals and budget (core first step)

Before novice advertising, think carefully about two core issues to avoid blind advertising:

-Target of advertising: Is it brand exposure (to let more people know about your brand), attracting customers to the store (to make them consume in store), or collecting customer leads (such as leaving information for consultation)?

-Advertising budget: Clearly define the monthly/quarterly expenses that can be invested. The cost of advertising in elevators ranges from several thousand to tens of thousands, and can be allocated according to needs (Xiaobai suggests testing the waters with a low budget).

Step 2: Select the advertising area and location

The choice of location directly affects the effectiveness of advertising, and novices do not need to pursue "multiple locations". The key is "precise location":

-Regional selection: Priority should be given to areas where the target population is concentrated (such as local restaurants within a 3-kilometer radius of residential areas; educational institutions within school districts, residential areas, and office buildings);

-Location selection: Priority should be given to residential areas with high occupancy rates and office buildings with high foot traffic, avoiding old residential areas and buildings with high vacancy rates (to avoid wasting exposure).

Tianci Media can help novices accurately screen locations, recommend cost-effective areas and locations based on advertising goals, and save the trouble of screening.

Step 3: Prepare qualifications and advertising materials

To advertise in elevators, it is necessary to prepare compliant qualifications and materials to avoid failing the review and delaying the advertising progress

1. Qualification preparation: Business license of the enterprise (within its validity period), ID card of the legal representative. If it involves industries such as food, healthcare, education, finance, etc., additional special licenses are required;

2. Material preparation: Prepare according to the selected advertising format (such as frame posters requiring images of 300dpi or above, video advertisements requiring MP4 format of 1080P or above), and ensure that the material content is compliant (without absolute language or vulgar content).

If Xiaobai cannot produce materials, Tianci Media can provide free material review and layout services to ensure that the materials meet the advertising standards.

Step 4: Select the advertising platform and sign the contract

Xiaobai does not recommend directly connecting with property management (due to complicated processes and limited location resources). Instead, it is recommended to choose a professional advertising platform, which is worry free and efficient

-Platform selection: Priority should be given to platforms with qualifications and rich location resources, such as Tianci Media, a professional elevator advertising platform that can provide one-stop advertising services;

-Sign contract: After confirming the form, location, cycle, and cost of the placement, sign a formal contract to clarify the rights and responsibilities of both parties and avoid subsequent disputes.

Step 5: Material review and publication

After submitting qualifications and materials, the platform will conduct a review (usually within 1-2 working days). After the review is approved, staff will be arranged to publish the materials. After publication, photos/videos of the materials will be provided for novices to accept.

Attention: If the material review fails, it needs to be modified according to the platform's requirements to avoid delaying the advertising cycle.

Step 6: Advertising Monitoring and Review

During the advertising period, the platform will monitor the advertising placement status in real time (such as whether it is playing normally and whether there is any damage). After the placement is completed, a review report (exposure, number of contacts, etc.) will be provided to help novices analyze the effectiveness of the placement and provide reference for subsequent placements.

4、 Little white advertising in elevators, 4 common misconceptions (must avoid pitfalls)

Many novices advertise in elevators for the first time because they don't understand the rules and waste costs by stepping on pitfalls. The following four misconceptions must be avoided:

Misconception 1: The more points there are, the better the effect

Xiaobai is prone to the misconception that "multiple points=good results", but in fact, the key lies not in the number of points, but in precision. For example, by targeting local restaurants and selecting 10 precise surrounding communities, the effect is much better than selecting 20 remote communities, and it can also save costs.

Misconception 2: Materials can be made arbitrarily, as long as they can be published

Users in the elevator stay for a short time (about 30 seconds), and if the material is blurry, the copy is lengthy, and there is no focus, users cannot remember it at all, which is equivalent to a blank investment. Correct approach: Keep the copy within 15 words, highlight the core selling points, have clear visuals, and vivid colors.

Misconception 3: Ignoring qualification review, publishing first and then supplementing qualifications

Legitimate platforms are usually "reviewed first, published later". If the qualifications are incomplete or the materials violate regulations, they will be rejected, and even advertisements that have already been published will be forcibly taken down and fees will be deducted. Little novices must prepare all qualifications in advance.

Misconception 4: Neglecting after advertising and not conducting a review

Many novices do not pay attention to the advertising situation or conduct reviews after launching, resulting in subsequent advertising still falling into the same trap. Correct approach: Pay attention to monitoring during the advertising period, review the review report after the advertising is over, summarize the advantages and disadvantages, and optimize the next advertising plan.

5、 Summary: Xiaobai places elevator advertisements, focusing on three key points

In fact, advertising placement in elevators is not complicated. For beginners, there is no need to master complex skills. By focusing on three key points, they can successfully land and achieve results:

1. Precise positioning: Identify the target audience, choose precise locations, and do not blindly pursue multiple locations;

2. Compliance first: Prepare complete qualifications, produce compliant materials, and avoid failing the review and removing advertisements;

3. Leveraging the platform: Choose a professional advertising platform (such as Tianci Media) to save the trouble of screening points, reviewing materials, and monitoring advertising. Even beginners can easily get started.

Tianci Media is a professional elevator advertising platform with abundant resources of advertising placement in elevators. It provides one-stop services from point selection, qualification review, material production, publication monitoring to review, helping beginners lower the threshold for placement and improve the effectiveness of placement without having to worry about it themselves.

If you are a novice and still struggling with how to activate elevator advertising, you can leverage the power of professional platforms to avoid all pitfalls and efficiently achieve marketing goals.