The flowing scenery of the city, a new stage for brand communication
Area: DalianType: BusFormat: car bodyFrequency: 0
Dalian double decker buses are not only an important means of transportation for citizens and tourists, but also a beautiful moving scenery line in the city. These buses shuttle through various corners of the city with their unique red and black color scheme, especially eye-catching on busy roads such as Zhongshan Road. Vehicle advertising utilizes this high visibility to provide a unique and effective platform for brand promotion.
The media repeatedly strengthened the 270-degree ring screen vision of the confluence of the Qiantang River, the Beijing-Hangzhou Canal and the Xintang River, and shaped the top floor duplex into an emperor-level observation deck
Covering the domestic arrival exit and taxi waiting area, the passenger stays for a long time, and the audience is mainly passengers who have just arrived in Shanghai, have consumption needs and people waiting for taxis, and the advertising is highly accurate.
As a necessary passage for departing and arriving passengers, the media is set up in the closed circulation line from the boarding gate to the cabin, which can achieve 100% passenger reach.
The trolleys are distributed in the public areas of the terminal building, the baggage claim hall and other whole process circulation routes, and the 4,200 trolleys cover 100% of the departure/arrival passengers.
The B&B experience content repeatedly emphasizes the labels of 3km away from the West Lake and walking to Hefang Street, implanting the project into the Hangzhou tourism accommodation scene, and the self-media takes the National Day West Lake tour as the topic of the must-stay homestay, highlighting the dual convenience of the scenic spot near the railway station
The international arrivals area is the first centralized stay area after passengers complete the immigration process, and the key nodes such as the baggage claim area and the arrival escalator gate are densely arranged.