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Area:Beijing | Type:Metro | Frequency:0 |
Address:Fuxing Gate of Metro Line 2 | Format:Film | Duration:/ |
Location:Both sides of the South Transfer Passage | Min Qty:1 | |
Size:/ | Min Period:4week |
Relying on the average daily passenger flow of 4.3 million at Fuxingmen Station, 2.4 million on Line 1 and 1.9 million on Line 2, the South Passage has targeted high-net-worth individuals in Financial Street (financial practitioners and government personnel account for more than 60%), and the monthly income of the target audience is significantly higher than the city's average, and the demand for luxury goods and financial services is strong
The channel is directly connected to the core area of financial business, and the advertising content can be targeted to push high-end financial management, corporate image, etc., to achieve accurate matching of "people-goods-field".
There is no commercial information competition in the passage, and the wall stickers occupy the core area of passengers' line of sight, and the complete reading rate of advertisements exceeds 85%
The two sides of the Fuxingmen South Transfer Passage are pasted with the three advantages of accurate coverage of financial high-net-worth passenger flow, panoramic visual forced reach, and landmark media premium, which has become the preferred medium for financial and luxury brand image building. Its efficient reach in closed scenarios and CPM costs lower than the industry average further unleash business potential
High-net-worth traffic: 60% financial customers× Mandatory reach: 85% reading rate: × Landmark premium: Chang'an Avenue hub = Beijing rail transit head media assets
Node-type blasting: Combined with the financial report season/new product release to do centralized delivery, with the financial street outdoor large screen to form a global coverage
The total area of the double-sided wall stickers exceeds 200 square meters (3 meters high on one side), and the row of pictures forms a panoramic "visual tunnel", which is equivalent to the display volume of 40 standard light boxes, and the brand memory is increased by 50%.
Support 3D stereoscopic effect, metal texture coating and other processes (such as ICBC corporate image case), artistic expression to strengthen the high-end tonality of the brand