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Area:Chongqing | Type:Community | Frequency:0 |
Address:Danyang Famous Residence | Format:barrier gate | Duration:、 |
Location:Danyang Famous Residence | Min Qty:1 | |
Size:454×950 | Min Period:周 |
Avoid sensitive content such as medical/health care products, give priority to industries that are strongly related to residents' lives, such as home furnishing, education, and retail, and design promotional theme advertisements in combination with holiday hotspots
The entrance and exit are the starting point of consumption decision-making scenarios such as household procurement and education services, and it is easy to associate the rigid needs of life in the advertisement
Vehicles need to stop and wait for the gate to be lifted, and the advertising screen occupies the driver's core field of vision to achieve 100% effective reach
The closed community environment has no other advertising competition, forming an "information vacuum area" and greatly improving brand recognition
Covering more than 60% of the car-owning family real estate owners in the community, the middle and high consumer groups, and naturally screen out the localized high-quality customer groups
Entrances and exits are associated with rigid demand scenarios such as household procurement and education services, and it is easy to trigger immediate consumption demand in advertisements
The core investment value of Dao Gate Advertising in Danyang Mingju is: "accurate traffic capture, cost-effective forced exposure". It is recommended that local merchants adopt the "4-week short-term test promotion hook design" (such as scanning the code to receive coupons, limited-time discounts), and control the budget of a single project within 10,000 yuan to quickly verify the conversion effect
Compared with elevator advertising, which needs to cover dozens of points, the barrier gate only needs to seize the core entrance and exit to cover the whole community, which is cost-effective
Owners must pass through the barrier every day to enter and exit the gate, with an average of 2 mandatory exposures per day, ≥ times a day, and the brand memory is strengthened with high frequency
Convenient services for training institutions and property value-added services to place long-term brand imageadvertisements
Priority is given to industries that are strongly related to residents' lives; Combined with the characteristics of "high-frequency forced exposure and community trust endorsement" of barrier advertising, the design of concise promotional information