How to proceed with the elevator advertising placement process for Focus Media in 2026? Explain 7 steps clearly

I want to advertise for Fenzhong Elevator, but I have no idea where to start

This is a real confusion for many novice brand leaders. As the absolute leader of elevator media in China, Focus Media covers over a million terminal locations in major cities across the country, reaching approximately 400 million mainstream consumers in cities every day. But in the face of such a vast media network, people who come into contact with it for the first time are often confused: who should I open an account with? How to choose? What are the requirements for materials? How long in advance?

Don't worry. This article provides a complete breakdown of the advertising process for Fenzhong Media elevators, starting from scratch and step by step telling you how to proceed, giving you a sense of confidence and avoiding pitfalls.

1、 Why choose Focus Media? First, understand its value
Before going through the process, it is important to briefly understand the core values of Focus Group, as this can help you make better decisions.

Fenzhong Media's elevator media has the advantages of "four highs": high reach (79% daily arrival rate), high attention (45% active attention), high frequency (4-6 daily contacts), and high completion (3.29 per capita memory, ranking first among all media). This means that in the enclosed, low interference space of the elevator, your advertisement can be truly seen and remembered.

In 2026, Focus Media has achieved data connection with Alibaba, Tiktok and other platforms, and launched the "Focus Media Touch" interaction function. Users can get tickets by touching the elevator screen with their mobile phones, realizing the short link closed-loop of "exposure interaction transformation". So now, targeted advertising is no longer just brand exposure, but traceable and attributable digital advertising.

2、 Focus Media Elevator Advertising Placement Process: Detailed Explanation of 7 Steps
Step 1: Preparation before advertising - think carefully before taking action
Before contacting Fenzhong, do your own homework:

1. Clearly define the advertising target
Do you want brand exposure (new product launch), store traffic (within 3 kilometers), or online conversion (in conjunction with e-commerce promotion)? Different goals result in completely different selection strategies.

2. Identify the target audience
Who are your core users? Age, occupation, purchasing power, living area? Focus can achieve precise targeting of "thousands of buildings and thousands of faces" based on big data, provided that you first know who you are looking for.

3. Prepare brand qualifications
Business license, relevant industry qualifications (such as food business license, cosmetics filing, etc.), trademark registration certificate or authorization letter. These are essential materials for account opening and review.

Step 2: Official docking and customized solutions
1. Contact the official website of Focus Group
You can contact the official team through the official website or local branch of Focus Media to explain your advertising needs: budget range, advertising city, target audience, expected cycle, etc.

2. Obtain the advertising plan
The Focus Team will provide customized solutions based on your needs, including:

Media type suggestions (elevator TV, elevator smart screen, elevator poster)

Point selection (which office buildings, which communities)

Budget quotation and cycle suggestion

If it is a local lifestyle brand, priority can be given to the "precise drainage within 3 kilometers around" plan; E-commerce brands can choose the "National Mainstream City Full Area Coverage" plan and use the "Sky Attack System" jointly developed by Focus and Alibaba to screen buildings with high potential customer concentration.

3. Another option to find a professional agent
If you feel that directly connecting with Focus Group has high barriers to entry and communication costs, you can also find a professional agency platform. Tianci Media is a professional elevator advertising platform that maintains deep cooperation with mainstream media such as Focus. It can quickly output matching location plans and quotes based on your budget and goals, saving time for self exploration.

Step 3: Account Opening and Qualification Review
1. Account opening process
The account opening process for Fenzhong is relatively simple. Simply provide your phone number, business license, and relevant industry qualifications to complete the account opening.

2. Qualification review
Focus groups will conduct compliance audits on advertising content to ensure compliance with advertising laws and relevant industry standards. According to the "Regulations on the Management of Advertising Release in Ladder Media" issued by the Shanghai Advertising Association, special industries such as medical, pharmaceutical, and health products advertisements need to provide examination certificates. The review generally takes 1-3 working days.

Step 4: Material Production and Submission
This is a crucial step in determining the effectiveness of advertising, and must not be taken lightly.

1. Material requirements for different media

Elevator TV (located in the elevator waiting hall, horizontal screen):

Video duration: 15 seconds or 30 seconds

Format: MP4 and other common video formats

Content suggestion: Combining sound and art, suitable for brand image blockbusters

Elevator intelligent screen (located inside the elevator car, vertical screen):

Support dynamic videos or static images

Video recommendation within 15 seconds

Can be equipped with the "split group touch" interactive function, requiring advance planning of interactive guidance

Elevator poster (located inside the elevator car):

Focus 10 Screen Size: 424mm × 570mm, 300dpi, CMYK Mode

Focus 3.0 screen size: 590mm × 790mm, 300dpi, CMYK mode

Attention to safety range: The main content of the 1.0 screen is within 380mm × 530mm, and the 3.0 screen is within 534mm × 734mm, to avoid being blocked by the border

2. Principles of Creative Design

Elevator advertising is a '3-second art'. Passengers have a short stay time and must transmit core information within 3 seconds.

Advertising slogans should be colloquial, such as "afraid of getting angry and drinking Wang Laoji", easy to read and remember

The screen should be concise: one image, one text, one action to avoid information overload

Brand logo should be prominent: making people remember at a glance who is speaking

The action instructions should be clear, such as "scan the code to receive coupons" and "touch to receive red envelopes"

Step 5: Schedule confirmation and contract signing
1. Confirm the details of the placement

Placement points (specific to which office buildings and communities)

Placement cycle (recommended at least 4 weeks, 3 months for better results)

Daily playback time slots (7:30-9:30 during morning rush hour and 6:00-20:00 during evening rush hour for optimal performance)

Play frequency (such as 60 times, 120 times per day, etc.)

2. Sign the contract
Confirm if the cost breakdown includes all media release fees, production fees, installation fees, and taxes. Fenzhong sometimes offers "first order benefits" for new customers, and annual customers can enjoy resource allocation and data review services.

Elevator poster advertisements need to be scheduled and positioned one week in advance, and published every Saturday and Sunday. This should be particularly noted.

Step 6: Formal launch and monitoring
1. Advertising launch
The Focus Team completes the advertisement publication according to the schedule. Video ads are pushed through the cloud, while poster ads are manually installed.

2. Real time monitoring
During the advertising period, real-time monitoring of data such as exposure, number of contacts, and frequency of "touch and touch" interactions can be achieved through the backend of Fenzhong Intelligent Investment. If abnormal data is found, the strategy can be adjusted in a timely manner.

3. Obtain the monitoring report
The formal process will provide a publication monitoring report (photos/videos with time watermarks and positioning) to ensure that advertisements are published on time and with quality.

Step 7: Effect Review and Optimization
1. Obtain complete data
After the advertising campaign ends, Focus will provide a complete advertising report, including:

Exposure data and number of people reached

Interactive data (such as the amount of "touch" receipts)

Attribution analysis of effects (such as the proportion of online conversions and the effect of offline in store traffic)

2. Data integration and analysis
In 2026, Focus has achieved the data connection with Tmall and Tiktok. The brand can analyze the follow-up behavior of people who have seen advertisements through the "Dharma Plate" and "Tiktok 5A Crowd Model".

3. Optimize the next advertising campaign
Based on the data from this advertising campaign, adjust the placement, timing, and creativity for the next campaign to achieve better results.

3、 The 4 easiest pitfalls for beginners to step into
Pit 1: Throwing without thinking clearly
'Give it a try first' - this is the biggest pitfall. Without clear goals and targeted audience, it was found that the effect was not good after casting, but it is unclear where the problem lies.

Avoiding pitfalls: Before launching, do your homework and at least clarify: Who do I want to reach? What effect do you want to achieve? What is the budget?

Pit 2: Wrong Material Size
Some beginners throw landscape videos on vertical screens, or the content of posters is blocked by borders, resulting in wasted money.

Avoid pitfalls: strictly follow the size requirements provided by Fenzhong to produce materials, and pay attention to the safety range. If unsure, you can ask the Focus Team or agents to help with the review.

Pit 3: The cycle is too short
I'll try investing for two weeks first. "- It's difficult to see results after two weeks. Elevator advertising requires time accumulation, with a "working line" of 4 weeks and a "golden cycle" of 3 months.

Avoiding pitfalls: Invest for at least 4 weeks, and if budget allows, invest for 3 months, with the option to change the visuals once in between to maintain freshness.

Pit 4: Neglecting production and installation costs
The media fee on the quotation may not include production and installation costs, and the final total price exceeds the budget.

Avoiding pitfalls: Before signing the contract, confirm whether the costs are "all inclusive" - including media fees, production fees, initial installation fees, and taxes.

4、 Conclusion: Let professionals help you follow the right process
The process of advertising in elevators by Focus Media may seem complex, but as long as you follow the steps, it is not difficult:

Preparation stage: Clarify goals and prepare qualifications

Docking stage: Communicate requirements and obtain solutions

Account opening stage: submission of materials, content review

Production stage: Produce materials according to size and follow the 3-second rule

Scheduling stage: Confirm location, sign contract

Online stage: monitoring data, obtaining reports

Review stage: Analyze the effectiveness and optimize for the next round

For beginners who are launching for the first time, if they find the process of directly connecting with the target audience cumbersome and the communication cost high, finding a reliable professional agent is a more efficient choice.

Tianci Media is a professional elevator advertising platform that has been deeply involved in elevator media for many years and maintains deep cooperation with mainstream media such as Focus Media. From requirement analysis, point recommendation, material review to publication monitoring and effect review, we provide one-stop services to help you go through every process node, making advertising more worry free and the effect more controllable.

Consult now to obtain your exclusive targeted elevator advertising placement plan!