- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：0 |
| Address：No. 8 Century Avenue, Dongxin District | Format：billboard | Duration：/ |
| Location：No. 8 Century Avenue, Dongxin District | Min Qty：1 | |
| Size：163㎡ | Min Period：2week |
Geographic potential, traffic aggregation
Lujiazui, as the city card of Shanghai, has an average daily traffic of over 100000 people, mainly consisting of highly educated and high-income individuals. The LED screen on the facade of Guojin Center is directly facing the Huangpu River and the Oriental Pearl TV Tower, covering financial practitioners, business travelers and high-end tourists, forming a natural "urban reception hall".
• Target audience, precise reach
Consumers in the business district have high purchasing power and strong brand awareness, and advertising content can be customized to their lifestyle (such as luxury consumption and quality service needs) to improve conversion efficiency.
• Technology empowerment, scene innovation
The ultra large LED screen supports 4K dynamic content playback, combined with AR interactive devices and data-driven real-time advertising strategies, creating an immersive advertising experience. For example, holiday themed light shows, brand virtual images, and real-time interaction with consumers can enhance memory points.
Activity linkage, value accumulation
The Guojin Center plans over a hundred high-end exhibitions, brand flash mobs, and art cross-border events throughout the year. Advertisers can leverage the traffic from these events to amplify their reach through the combination of "advertising+events".
Brand premium, potential conversion
Placing advertisements in Lujiazui, a national financial landmark, directly links the brand's international image and industry leadership. Data shows that in the past, the search volume of cooperative brands increased by an average of 40%, and the customer consultation rate increased by 25%.
Precision marketing, closed-loop data
With the unique customer flow analysis system of Guojin Center (such as facial recognition and consumer behavior tracking), advertisers can obtain crowd portraits, dwell time, and interaction preferences, optimize subsequent advertising strategies, and achieve maximum ROI.
Long term value, continuous exposure
The exterior advertising screen operates year-round, covering rush hour commuting, midday rest, and evening leisure periods, forming a "24/7 brand companionship" effect. Meanwhile, advertising content can be disseminated through social media for a second time, extending its lifecycle.
Scarce resources, non replicable
The number of advertising spaces in the core area of Lujiazui is limited, making it the only commercial advertising carrier in Shanghai that can directly face the Bund and Huangpu River, with significant scarcity.
