- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guiyang | Type：Outdoors | Frequency：60 |
| Address：LED screen of Postal Building, No. 8 Zhonghua North Road, Yunyan District, Guiyang City | Format：Naked eye 3D | Duration：15s |
| Location：LED screen of Postal Building, No. 8 Zhonghua North Road, Yunyan District, Guiyang City | Min Qty：1 | Operating Time：0-24o'clock |
| Size：95.23(W)*16.13m(H) =1536㎡ | Min Period：week |
Traffic density and scene coverage
City level hub status: Located at the "golden crossroads" of Guiyang, where subway, bus, and self driving crowds intersect, covering local residents, business elites, tourists, and surrounding office workers, forming a strong exposure scene of "must see when passing by and must remember when stopping".
Radiance of the business district: The annual sales of surrounding commercial entities exceed 10 billion yuan, and the peak daily passenger flow on the Red Street of Taiping Road Network reaches 100000 people. The advertising audience covers young consumers, middle and high-end families, and government and business people, with high consumption power and information acceptance.
Technological and visual breakthroughs
Top level display effect: The P6 ultra high definition screen supports 4K dynamic video and naked eye 3D effects, with industry-leading grayscale and contrast, achieving a visual impact of "penetrating the street", and dynamic content fluency reaching movie level.
Intelligent adaptation capability: The brightness is automatically adjusted according to the ambient light, ensuring the best viewing experience in both day and night scenes, and adapting to the changing weather and day night communication needs in Guiyang.
Accurate content adaptation
Scenario based content design: Combining the dual attributes of "government and commerce" in commercial districts, it is possible to customize diverse content such as government publicity, high-end brand releases, and cultural tourism promotion. For example, incorporating Guizhou's intangible cultural heritage and urban image into advertisements can enhance emotional resonance among audiences.
Dynamic interactive experience: Naked eye 3D technology can design "cross dimensional" interactive scenes (such as virtual characters interacting with real streets), triggering spontaneous dissemination on social media and forming "phenomenal" topics.
Brand premium and regional penetration
Scarcity of top resources: As the only giant LED screen in Guiyang that covers core business districts, transportation hubs, and government districts, advertising placement can quickly enhance the brand's "presence" in the regional market, especially suitable for high-end fields such as luxury goods, automobiles, finance, and cultural tourism.
Long term brand binding: The screen operation cycle is up to 10 years (determined by bidding in 2022), and enterprises can choose long-term cooperation packages to continuously strengthen the correlation between the brand and urban development, and shape the public perception of "growing together with Guiyang".
Traffic conversion and precise outreach
Closed loop consumption scenario: Surrounding commercial areas are dense, and advertising information can be directly directed to offline stores. For example, luxury advertising can be linked with IFS and Taikoo Li to achieve efficient conversion of "exposure to store consumption".
Layered audience coverage: The government district population (such as corporate executives and government personnel) coexists with young consumer groups (such as tourists on Taiping Road), supporting precise targeting strategies based on time periods and content to enhance advertising ROI.
Content innovation and dissemination fission
City level content leverage: Designing advertisements that combine local culture in Guiyang (such as Jiaxiu Tower and Huangguoshu) can easily trigger emotional identification among local citizens, and with the support of short video platforms for secondary dissemination, achieve "single screen advertising and comprehensive coverage".
Flexible cooperation mode: Supports hourly, weekly, or monthly screen packages, providing a combination of "basic time period+prime time period" packages, and launching limited time discounts for holidays, events, and other nodes to reduce the cost of enterprise trial runs.
Long term asset appreciation potential
Business district upgrade dividend: The fountain pool business district is accelerating the introduction of first and flagship stores. In the future, the flow of people and consumption levels will continue to increase, and the value of screen media will grow synchronously, forming a dual premium of "resource scarcity+demand growth".
Cross media linkage: It can form a three-dimensional communication network with surrounding bus stops and office media, and enterprises can choose to combine advertising to expand brand awareness
