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Area:北京 | Type:户外 | Frequency:60 |
Address:Jingxin Building, No.2 North Road, East Third Ring Road, Beijing | Format:大屏 | Duration:15 seconds |
Location:Jingxin Building, No.2 North Road, East Third Ring Road, Beijing | Min Qty:1 | |
Size:17.92m(W)*42.36m(H)=759㎡ | Min Period:circumfere |
Jingxin LED is located on the most densely populated road section within the core CBD area of Beijing's East Third Ring Road. South to Guomao CBD and north to Sanyuanqiao Business District are the most active areas for business activities. Jingxin LED is located on East Third Ring Road North, which is a must pass route for business and tourism travel to the capital airport; At the same time, it is also an important area for political, business, and fashion people in Beijing's government and business activities, both nationally and globally.
1. Asset appreciation logic
Scarcity premium: Referring to the same level screen trading cases of Shanghai Bund and Shenzhen Futian, the compound annual growth rate of rent per square meter for similar assets is 11%;
Hidden value development: Reserve 5G+AR interface, which can be overlaid with virtual interactive advertisements (such as scanning codes to unlock customized content) in the future, extending the added value of advertising.
2. Product efficiency synergy model
Brand positioning: Continuous advertising for three months can increase the audience's brand memory by 42% (third-party eye tracking monitoring data);
Instant conversion: Equipped with a millimeter wave radar perception system, it can capture the behavior of vehicles slowing down and watching (staying for more than 8 seconds triggers nearby 3-kilometer store discount push).
3. Risk hedging mechanism
Adopting a flexible billing model of "basic exposure+data services" (such as additional payment for binding customer traffic data of surrounding shopping malls);
Support joint investment with digital advertising at Guomao subway station to mitigate the risk of relying solely on a single medium