Full Analysis of Outdoor Advertising Combination Strategy in 2025

In the digital age, outdoor advertising still has its unique "charm" - after all, who hasn't been attracted by a cool advertising screen in a subway station or shopping mall? However, relying solely on a single form is not enough for advertisements to truly 'impress' people. So, how to use combination punches to make a brand "popular" on the streets and alleys!

1、 The secret of 1+1>2 💡

Outdoor advertising combination strategy, simply put, is to "play with different advertising forms" and "combine" advertisements into the most suitable scenarios based on brand needs and audience characteristics.

1. Full exposure

Placing advertisements in places with high foot traffic, such as shopping malls, subway entrances, and along highways, can quickly increase brand awareness! For example, a milk tea shop placed an advertisement in the elevator of an office building, which was seen dozens of times by white-collar workers every day. Who wouldn't remember?

2. Information bombardment is more accurate

LED screens, bus bodies, subway station posters... Each form has its own unique strengths. For example, LED screens are suitable for displaying dynamic videos, and bus body advertisements are suitable for conveying brand logos. When combined, the effect doubles!

3. Accurately "sniping" the target audience

Through data analysis, identify the places where the target population frequently appears. For example, choosing a mother and baby brand at a bus stop near a hospital or a fitness brand at an office elevator can double the conversion rate directly!

2、 Play some "high-tech" and "new tricks" 🚀

1. Digitization+intelligent adjustment

The advertising screens nowadays are not simple! For example, a certain brand's LED screen at the entrance of a shopping mall can automatically switch advertising content based on the age and gender of passersby (such as promoting trendy signs to young people and promoting mother and baby products to mothers). This "thousand people, thousand faces" gameplay directly maximizes the effect!

2. Multi scenario "linkage"

Is a single scene too monotonous? Try 'Combination Fist':

Put AR interactive advertisements in subway stations, which can be scanned to try on clothes;

Brand slogans are posted on buses, and a large screen is placed at the entrance of the shopping mall after arrival, allowing consumers to seamlessly place orders!

3. Creativity and interaction are the key to success

Did 'watching advertisements' become' playing with advertisements'? For example, a certain car brand installed a "virtual test drive" screen at a bus stop, where passersby can scan the code to play a small game, and the participation rate skyrocketed to 30%!

3、 Hand in hand teaching you how to play with combination advertising 🎯

1. First ask 'why'

Do you want to 'let more people know about the brand'? Or 'let passersby scan the code to place an order'? The more specific the target, the more precise the advertisement!

2. Draw a 'user profile'

Use data tools (such as maps and heat maps) to see where the target audience often goes: young people love shopping in commercial districts, office workers take the subway every day, and the elderly love going to parks

3. Prescribe targeted medicine

LED large screen: suitable for displaying dynamic content, such as new product launches;

Bus body advertising: "Mobile billboard" with brand logo;

Subway station advertisement: With a concentrated flow of people, it is suitable for promotional information.

Planning: How to arrange time and budget?

For example, starting from one month before the promotional activity, the budget is allocated according to the logic of "investing more in key areas and assisting in ordinary areas".

4. Don't let the advertisement just go and ignore it

Weekly data review: Which ad slot has the highest click through rate? Which conversion is poor? Timely adjustment!

4、 How small brands can counterattack through combination advertising 🌟

A local milk tea brand once faced the problem of "low popularity", but later did these things:

1. Bus body advertisement: Every day in densely populated areas of office buildings, roll out the message "Have a drink after work, relieve stress and refresh yourself";

2. Shopping mall big screen: using AR technology to allow passersby to scan the code for "virtual tea tasting" and participate with instant coupons;

3. Office building elevator advertisement: Loop playing short video of "Essential Energy Station for Overtime".

result? Three months later, the brand's search volume increased by 200%, and the sales of surrounding stores doubled!

In the era of information explosion, in order for outdoor advertising to survive, it is necessary to play some "flower activities":

Don't be rigid: use digital technology to make advertising "move";

Don't be singular: Multi scenario linkage allows consumers to "seamlessly connect";

Don't force advertising: Join interactivity and turn advertising into something fun.

Remember: Outdoor advertising is not a "disposable consumable", but a "long-term partner" for brands to communicate with users!