What is the general fee for advertising at community barriers?
2025-05-16Tianci MediaViews：4
Highlights
The fee for community barrier advertising is not fixed and can be influenced by multiple factors. For example, regional differences, community level, advertising format, and advertising duration. Taking Beijing as an example, the current market situation shows that the monthly average price of a single barrier advertising space fluctuates between 1200 and 2400 yuan.
In today's highly competitive advertising market, community barrier gate advertising, as a new and efficient form of communication, is gradually gaining favor with brand owners. It can not only accurately reach the target audience but also achieve high exposure at a relatively low cost. So, how much does community barrier gate advertising generally cost? Next, let's take a detailed look at its charging standards and influencing factors.
Ⅰ. What is Community Barrier Gate Advertising?
Simply put, community barrier gate advertising refers to the advertising display installed on the barrier gates at the entrances and exits of residential communities. Such advertisements are usually presented through LED display screens or static images, and the content can be delivered to residents entering and exiting the community through scrolling or fixed display forms.
Due to its prominent location, stable audience, and high communication efficiency, community barrier gate advertising has increasingly become an important placement channel for local brands and lifestyle service enterprises👍.
Due to its prominent location, stable audience, and high communication efficiency, community barrier gate advertising has increasingly become an important placement channel for local brands and lifestyle service enterprises👍.
Ⅱ. Price Range of Community Barrier Gate Advertising
The charging for community barrier gate advertising is not fixed and will be affected by multiple factors, such as regional differences, community class, advertising form, placement duration, etc.
Taking Beijing as an example, the current market situation shows that the average monthly price for a single barrier gate advertising space fluctuates between approximately 1,200 and 2,400 yuan. This price is for reference only, and the specific price should be determined through negotiation according to the actual situation💰.
Taking Beijing as an example, the current market situation shows that the average monthly price for a single barrier gate advertising space fluctuates between approximately 1,200 and 2,400 yuan. This price is for reference only, and the specific price should be determined through negotiation according to the actual situation💰.
1. Regional Differences 🌍
In first-tier cities such as Beijing and Shanghai, due to dense population and strong consumption capacity, the advertising effect is more remarkable, so the prices are relatively higher; while in second and third-tier cities, due to lower population density and limited consumption capacity, the advertising costs are generally lower.
📍For example: The same barrier gate advertising space may cost 2,000 yuan per month in Beijing, but only about 800 yuan in Changsha.
📍For example: The same barrier gate advertising space may cost 2,000 yuan per month in Beijing, but only about 800 yuan in Changsha.
2. Community Types 👨👩👧👦
There is a big gap in advertising value between high-end residential communities and ordinary residential buildings. Residents in high-end communities have higher incomes and stronger consumption willingness, naturally becoming the target points scrambled by brand owners. Therefore, the charging for barrier gate advertising in such communities will also be higher.
3. Advertising Forms 💡
Different advertising presentation forms have different prices. Common ones include:
- Static image advertising (spray-painted posters): with lower prices, suitable for brands with limited budgets;
- LED display screen advertising: with dynamic content and strong visual impact, with higher prices;
- Video/interactive advertising: some high-end communities support customized services, and such advertisements are more creative, but the costs will also rise.
4. Placement Cycles 📆
Generally speaking, the longer the placement time, the lower the unit time cost. For example, signing an annual contract is more cost-effective than monthly renewal. However, it is also necessary to pay attention to controlling the rhythm to avoid advertising fatigue.
📅Tips: It is recommended to control the placement cycle between 1 and 3 months, which can not only ensure the exposure but also maintain the freshness😊.
📅Tips: It is recommended to control the placement cycle between 1 and 3 months, which can not only ensure the exposure but also maintain the freshness😊.
Ⅲ. What Other Factors Affect Advertising Prices?
In addition to the above points, there are also some details that cannot be ignored:
- Media resource suppliers: Different advertising companies have different quotation systems. Some offer discount policies, and some provide value-added services. When choosing, you can compare several companies✔️;
- Advertising content design: High-quality content is more likely to attract attention, and some platforms may charge extra fees for creative design🎨;
- Market competition situation: If multiple enterprises in the same community want to place barrier gate advertisements, the prices may rise due to "bidding"📈.
Ⅳ. How to Formulate a Reasonable Advertising Budget?
To achieve great things with small costs, budget planning cannot be sloppy. Here are several practical suggestions:
- Clarify the target audience: Who do you hope to attract? Young people or housewives? Only by understanding clearly can you hit the target🎯;
- Investigate the local market: Inspect the advertising environment of the target community and the placement strategies of competitors in advance to have a clear idea🧐;
- Reasonably select the advertising form: It is not that the more expensive the better, but whether it matches your brand tone📷;
- Flexibly arrange the placement cycle: Do not invest too much budget at one time. It is better to test first and then expand the effect✅;
- Regularly evaluate the effect: Advertising is not a one-time thing. It is necessary to continuously track key indicators such as click-through rate and conversion rate📊.
In general, community barrier gate advertising is a offline advertising form with very high cost performance, especially suitable for local brands and businesses around the community. Its fees are not unchangeable but are jointly affected by various factors.
For brand owners, the key is to combine their own needs, select the right community, use the right form, and determine the right cycle, so as to truly make every penny count🌟.
With the continuous increase in people's attention to community life, the value of community barrier gate advertising will be further highlighted in the future, which is worth more brands' investment and exploration🚀.
For brand owners, the key is to combine their own needs, select the right community, use the right form, and determine the right cycle, so as to truly make every penny count🌟.
With the continuous increase in people's attention to community life, the value of community barrier gate advertising will be further highlighted in the future, which is worth more brands' investment and exploration🚀.
